Conceptualization of greenwashing in the hospitality industry

IF 9.9 1区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

International Journal of Hospitality Management Pub Date : 2025-05-22 DOI:10.1016/j.ijhm.2025.104255

Meenakshi N. , Amandeep Dhir , Priya Shah , Juan Luis Nicolau , Puneet Kaur

引用次数: 0

Abstract

This study aims to examine the definition and types of greenwashing in the hospitality industry from the perspective of employees. It uses qualitative research methods involving multi-stage data collection. Two waves of data—with 51 employees in the first wave and 44 in the second—were collected through open-ended essays from employees in the UK and USA. Through thematic analysis, two aggregate themes were identified: first, the definition of greenwashing, including what, why, how, and by whom it is done; and second, types of greenwashing, encompassing false claims, exaggerations, misrepresentations, and selective disclosure. The findings of this study will enable managers to develop safeguard measures to prevent greenwashing practices and promote greater transparency in green practices.

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酒店业中“洗绿”的概念

本研究旨在从员工的角度研究酒店行业的绿色洗涤的定义和类型。它采用定性研究方法，涉及多阶段的数据收集。两波数据——第一波有51名员工，第二波有44名员工——是通过英国和美国员工的开放式论文收集的。通过专题分析，确定了两个总体主题：第一，绿色清洗的定义，包括做什么、为什么做、如何做以及由谁做；第二种是“洗绿”，包括虚假声明、夸大、虚假陈述和选择性披露。这项研究的结果将使管理人员能够制定保障措施，以防止“漂绿”行为，并提高绿色实践的透明度。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Hospitality Management HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

21.20

自引率

9.40%

发文量

218

审稿时长

85 days

期刊介绍： The International Journal of Hospitality Management serves as a platform for discussing significant trends and advancements in various disciplines related to the hospitality industry. The publication covers a wide range of topics, including human resources management, consumer behavior and marketing, business forecasting and applied economics, operational management, strategic management, financial management, planning and design, information technology and e-commerce, training and development, technological developments, and national and international legislation. In addition to covering these topics, the journal features research papers, state-of-the-art reviews, and analyses of business practices within the hospitality industry. It aims to provide readers with valuable insights and knowledge in order to advance research and improve practices in the field. The journal is also indexed and abstracted in various databases, including the Journal of Travel Research, PIRA, Academic Journal Guide, Documentation Touristique, Leisure, Recreation and Tourism Abstracts, Lodging and Restaurant Index, Scopus, CIRET, and the Social Sciences Citation Index. This ensures that the journal's content is widely accessible and discoverable by researchers and practitioners in the hospitality field.