A Bounded Rationality Model for Sustainable Supplier Selection for New Products: A Whole Product Life Cycle Perspective

IF 12.5 1区管理学 Q1 BUSINESS

Business Strategy and The Environment Pub Date : 2025-05-19 DOI:10.1002/bse.4319

Chong Wu, Weiling Hou, David Barnes

引用次数: 0

Abstract

When developing new products, companies must select the most appropriate sustainable suppliers at the early stages of product development to achieve long‐term sustainability and reduce the high risk of failure inherent in the new product development. Moreover, new products have different market characteristics at each stage of the PLC, which leads to different psychological behaviours among decision‐makers. However, existing research ignores these characteristics of different PLC stages and the bounded rationality of decision‐makers. To overcome above shortcomings, this paper first introduces a variable coefficient into step‐wise weight assessment ratio analysis (SWARA) to obtain criteria weights more reasonably. Then, prospect and regret theories are integrated to comprehensively consider the risk attitude, loss avoidance and regret avoidance psychology of decision‐makers and thereby rank potential suppliers. Finally, the effectiveness of the proposed model is illustrated using the case of seat supplier selection in a renowned global luxury vehicle manufacturer.

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新产品可持续供应商选择的有限理性模型：全产品生命周期视角

在开发新产品时，企业必须在产品开发的早期阶段选择最合适的可持续供应商，以实现长期的可持续性，并降低新产品开发中固有的高失败风险。此外，新产品在PLC的各个阶段具有不同的市场特征，这导致决策者的心理行为不同。然而，现有的研究忽略了PLC不同阶段的这些特征和决策者的有限理性。为了克服上述缺点，本文首先在逐步加权评价比分析（SWARA）中引入可变系数，以更合理地获得准则权重。然后，结合前景理论和后悔理论，综合考虑决策者的风险态度、损失规避和后悔规避心理，从而对潜在供应商进行排序。最后，以某全球知名豪华汽车制造商座椅供应商选择为例，验证了该模型的有效性。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Business Strategy and The Environment Multiple-

CiteScore

22.50

自引率

19.40%

发文量

336

期刊介绍： Business Strategy and the Environment (BSE) is a leading academic journal focused on business strategies for improving the natural environment. It publishes peer-reviewed research on various topics such as systems and standards, environmental performance, disclosure, eco-innovation, corporate environmental management tools, organizations and management, supply chains, circular economy, governance, green finance, industry sectors, and responses to climate change and other contemporary environmental issues. The journal aims to provide original contributions that enhance the understanding of sustainability in business. Its target audience includes academics, practitioners, business managers, and consultants. However, BSE does not accept papers on corporate social responsibility (CSR), as this topic is covered by its sibling journal Corporate Social Responsibility and Environmental Management. The journal is indexed in several databases and collections such as ABI/INFORM Collection, Agricultural & Environmental Science Database, BIOBASE, Emerald Management Reviews, GeoArchive, Environment Index, GEOBASE, INSPEC, Technology Collection, and Web of Science.