Price Sensitivity and Information Barriers to the Take-Up of Naloxone.

IF 5.6 1区经济学 Q1 ECONOMICS

American Economic Journal-Economic Policy Pub Date : 2024-11-01 DOI:10.1257/pol.20230135

Mireille Jacobson, David Powell

引用次数: 0

Abstract

We conducted a field experiment that randomized advertisements, advertisement content, and prices across 2,204 counties in the United States to study the impacts on online purchases of naloxone, an opioid overdose reversal drug. Advertising increased website users but only impacted purchases when combined with a price reduction. Messages emphasizing the discreet nature of online sales had no additional impact on purchases. Comparing counties with advertisements featuring a highly discounted price to those featuring the full price, we estimate a price elasticity of demand for online naloxone of -1.3. Price is a significant barrier to online purchases of this lifesaving medication.

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纳洛酮市场准入的价格敏感性和信息障碍。

我们在美国2204个县进行了一项随机广告、广告内容和价格的实地实验，以研究纳洛酮（一种阿片类药物过量逆转药物）对在线购买的影响。广告增加了网站用户，但只有在降价的情况下才会影响购买量。强调网上销售谨慎性质的信息对购买量没有额外影响。通过比较广告以高折扣价为卖点的国家和以全价为卖点的国家，我们估计在线纳洛酮需求的价格弹性为-1.3。价格是在线购买这种救命药物的一个重大障碍。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

American Economic Journal-Economic Policy ECONOMICS-

CiteScore

8.20

自引率

1.90%

发文量

期刊介绍： The American Economic Review (AER) is a general-interest economics journal. The journal publishes 12 issues containing articles on a broad range of topics. Established in 1911, the AER is among the nation's oldest and most respected scholarly journals in economics. American Economic Journal: Economic Policy publishes papers covering a range of topics, the common theme being the role of economic policy in economic outcomes. Subject areas include public economics; urban and regional economics; public policy aspects of health, education, welfare and political institutions; law and economics; economic regulation; and environmental and natural resource economics.