Understanding consumer personal traits in smart hotel choice: A diffusion of innovation approach

IF 9.9 1区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

International Journal of Hospitality Management Pub Date : 2025-05-16 DOI:10.1016/j.ijhm.2025.104273

Zeyuan Li, WooMi Jo, Pengsongze Xue

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引用次数: 0

Abstract

This study investigates hotel customers' purchase intention and willingness-to-pay for smart hotels, focusing on consumer innovativeness and subjective knowledge. Applying the Diffusion of Innovation (DOI) theory, it explores how product innovativeness mediates between these traits and behavioral intentions, along with subjective knowledge's mediating effect between consumer innovativeness and product innovativeness. The results reveal a positive link between consumer innovativeness and subjective knowledge, indicating that innovative guests actively seek knowledge about smart hotel technologies. These personal traits positively influence both purchase intention and willingness-to-pay for smart hotels, highlighting the pivotal role of consumer traits in driving behavioral intentions. Additionally, the study adopts the Becker-DeGroot-Marschak auction method to assess willingness-to pay, providing more accurate responses and enhancing the study's methodological rigor. The findings offer theoretical contributions to DOI theory application, innovative methodologies in willingness-to-pay assessment, and robust data collection practices, with practical implications for smart hotel marketing strategies targeting innovative and knowledgeable consumers.

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在明智的酒店选择中理解消费者的个人特征：创新的扩散方法

本研究调查酒店顾客对智能酒店的购买意愿和支付意愿，重点关注消费者的创新性和主观知识。运用创新扩散（DOI）理论，探讨产品创新性在这些特征与行为意图之间的中介作用，以及主观知识在消费者创新性与产品创新性之间的中介作用。结果显示，消费者创新与主观知识之间存在正相关关系，表明创新客人积极寻求有关智能酒店技术的知识。这些个人特质对智能酒店的购买意愿和支付意愿都有积极影响，凸显了消费者特质在驱动行为意愿方面的关键作用。此外，该研究采用了Becker-DeGroot-Marschak拍卖法来评估支付意愿，提供了更准确的答案，提高了研究方法的严密性。这些发现为DOI理论的应用、支付意愿评估的创新方法和稳健的数据收集实践提供了理论贡献，并对针对创新和知识渊博的消费者的智能酒店营销策略具有实际意义。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Hospitality Management HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

21.20

自引率

9.40%

发文量

218

审稿时长

85 days

期刊介绍： The International Journal of Hospitality Management serves as a platform for discussing significant trends and advancements in various disciplines related to the hospitality industry. The publication covers a wide range of topics, including human resources management, consumer behavior and marketing, business forecasting and applied economics, operational management, strategic management, financial management, planning and design, information technology and e-commerce, training and development, technological developments, and national and international legislation. In addition to covering these topics, the journal features research papers, state-of-the-art reviews, and analyses of business practices within the hospitality industry. It aims to provide readers with valuable insights and knowledge in order to advance research and improve practices in the field. The journal is also indexed and abstracted in various databases, including the Journal of Travel Research, PIRA, Academic Journal Guide, Documentation Touristique, Leisure, Recreation and Tourism Abstracts, Lodging and Restaurant Index, Scopus, CIRET, and the Social Sciences Citation Index. This ensures that the journal's content is widely accessible and discoverable by researchers and practitioners in the hospitality field.