Analysis of Commercial Instagram Content on Pediatric Neurological Physiotherapy Interventions and Products in Brazil.

IF 1.5 4区医学 Q2 PEDIATRICS

Physical & Occupational Therapy in Pediatrics Pub Date : 2025-04-10 DOI:10.1080/01942638.2025.2486111

Mickaelly Aisha Dos Santos, Francine Andrade, Marinna Cruz de Souza, Laís Rodrigues Gerzson, Karoline Kobus-Bianchini, André Luís Ferreira Meireles

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引用次数: 0

Abstract

Aims: To describe the content of commercial pediatric neurological physical therapy posts on Instagram and report the main interventions and products featured.

Methods: A cross-sectional study was conducted using five pediatric neurological physical therapy hashtags on Brazilian commercial Instagram profiles, on three different days. The initial 50 posts for each hashtag were extracted by two independent reviewers. Data included the source of the posts, content characteristics, target populations, interventions featured in the posts and on the Instagram profiles, as well as the products promoted in the posts.

Results: A total of 449 Instagram posts from 190 profiles were analyzed. Most posts were in video format (n = 278; 61.9%), categorized as service reports (n = 203; 45.2%), and posted by autonomous physical therapists (n = 195; 43.4%). The most frequent interventions were Suit therapy (n = 60; 15.9%) and mobility training (n = 59; 15.6%). Cerebral palsy (n = 90; 20%) and Down syndrome (n = 35; 7.7%) were the most frequently represented health conditions.

Conclusions: Instagram offers various interventions and products for pediatric neurological rehabilitation. Excess information may cause indecision and adherence to ineffective treatments by families. Future research should assess the evidence behind services on social media and their impact on parents' decision-making.

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巴西儿童神经物理治疗干预措施和产品Instagram商业内容分析

目的：描述Instagram上儿童神经物理治疗商业帖子的内容，报告主要干预措施和特色产品。方法：在三个不同的日子里，对巴西商业Instagram资料上的五个儿科神经物理治疗标签进行了横断面研究。每个标签的最初50条帖子是由两名独立的评论者提取出来的。数据包括帖子的来源、内容特征、目标人群、帖子和Instagram个人资料中的干预措施，以及帖子中推广的产品。结果：共分析了来自190个个人资料的449条Instagram帖子。大多数员额为视频格式(n = 278；61.9%)，归类为服务报告(n = 203；45.2%)，并由自主物理治疗师(n = 195；43.4%)。最常见的干预措施是Suit疗法(n = 60；15.9%)和活动能力训练(n = 59；15.6%)。脑瘫(n = 90；20%)和唐氏综合症(n = 35；7.7%)是最常见的健康问题。结论：Instagram为儿童神经康复提供了多种干预措施和产品。过多的信息可能导致家庭的优柔寡断和坚持无效的治疗。未来的研究应该评估社交媒体服务背后的证据及其对父母决策的影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Physical & Occupational Therapy in Pediatrics PEDIATRICS-REHABILITATION

CiteScore

3.70

自引率

4.80%

发文量

审稿时长

>12 weeks

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