Mass customization and consumer behaviors: Exploring the roles of perceived value, perceived cost, and time pressure

IF 9.9 1区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

International Journal of Hospitality Management Pub Date : 2025-05-15 DOI:10.1016/j.ijhm.2025.104278

Chun-Hung Hugo Tang, Alei (Aileen) Fan, Jae En Park

引用次数: 0

Abstract

This study explores the effects of mass customization on consumer behaviors, focusing on the roles of perceived value and perceived cost under different sources of time pressure in a fast-casual restaurant setting. Results show that mass customization affects consumer behaviors through perceived value, not perceived cost. Furthermore, customer-induced time pressure is found to interact with mass customization on perceived cost. The findings suggest that social context plays a critical role in the success of mass customization.

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大规模定制与消费者行为：探索感知价值、感知成本和时间压力的作用

本研究探讨了大规模定制对消费者行为的影响，重点研究了在不同时间压力来源下，快速休闲餐厅环境中感知价值和感知成本的作用。结果表明，大规模定制通过感知价值而非感知成本影响消费者行为。此外，顾客诱导的时间压力与大规模定制的感知成本之间存在交互作用。研究结果表明，社会背景在大规模定制的成功中起着关键作用。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Hospitality Management HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

21.20

自引率

9.40%

发文量

218

审稿时长

85 days

期刊介绍： The International Journal of Hospitality Management serves as a platform for discussing significant trends and advancements in various disciplines related to the hospitality industry. The publication covers a wide range of topics, including human resources management, consumer behavior and marketing, business forecasting and applied economics, operational management, strategic management, financial management, planning and design, information technology and e-commerce, training and development, technological developments, and national and international legislation. In addition to covering these topics, the journal features research papers, state-of-the-art reviews, and analyses of business practices within the hospitality industry. It aims to provide readers with valuable insights and knowledge in order to advance research and improve practices in the field. The journal is also indexed and abstracted in various databases, including the Journal of Travel Research, PIRA, Academic Journal Guide, Documentation Touristique, Leisure, Recreation and Tourism Abstracts, Lodging and Restaurant Index, Scopus, CIRET, and the Social Sciences Citation Index. This ensures that the journal's content is widely accessible and discoverable by researchers and practitioners in the hospitality field.