{"title":"Environmental Certification, Consumer Greenness, and Greenwashing","authors":"Theresa Wittreich","doi":"10.1002/mde.4452","DOIUrl":null,"url":null,"abstract":"<p>This paper investigates the welfare effects of imperfect environmental certification and its efficacy as an environmental policy tool within a partially covered product market and price competition among firms. Using a game-theoretic model, I find that a truth-revealing certification mechanism – that emerges for a sufficiently precise certification mechanism or high certification fee – can enhance welfare while consistently outperforming a pooling mechanism. While greenwashing cannot benefit the economy in price competition, it may have different implications in quantity competition. The study highlights that a truth-revealing certification mechanism is crucial for effectively reducing environmental damage, offering valuable insights for policymakers.</p>","PeriodicalId":18186,"journal":{"name":"Managerial and Decision Economics","volume":"46 4","pages":"2289-2313"},"PeriodicalIF":2.5000,"publicationDate":"2025-02-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/mde.4452","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Managerial and Decision Economics","FirstCategoryId":"96","ListUrlMain":"https://onlinelibrary.wiley.com/doi/10.1002/mde.4452","RegionNum":3,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"ECONOMICS","Score":null,"Total":0}
引用次数: 0
Abstract
This paper investigates the welfare effects of imperfect environmental certification and its efficacy as an environmental policy tool within a partially covered product market and price competition among firms. Using a game-theoretic model, I find that a truth-revealing certification mechanism – that emerges for a sufficiently precise certification mechanism or high certification fee – can enhance welfare while consistently outperforming a pooling mechanism. While greenwashing cannot benefit the economy in price competition, it may have different implications in quantity competition. The study highlights that a truth-revealing certification mechanism is crucial for effectively reducing environmental damage, offering valuable insights for policymakers.
期刊介绍:
Managerial and Decision Economics will publish articles applying economic reasoning to managerial decision-making and management strategy.Management strategy concerns practical decisions that managers face about how to compete, how to succeed, and how to organize to achieve their goals. Economic thinking and analysis provides a critical foundation for strategic decision-making across a variety of dimensions. For example, economic insights may help in determining which activities to outsource and which to perfom internally. They can help unravel questions regarding what drives performance differences among firms and what allows these differences to persist. They can contribute to an appreciation of how industries, organizations, and capabilities evolve.