Exploring the impact of metaverse adoption on sustainability outcomes in retail organizations: A dynamic capabilities view perspective

IF 13.3 1区管理学 Q1 BUSINESS

Technological Forecasting and Social Change Pub Date : 2025-05-10 DOI:10.1016/j.techfore.2025.124189

Thanos Papadopoulos , Sirsha Pattanayak , M. Ramkumar

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引用次数: 0

Abstract

The metaverse presents an opportunity for retailers' sustainability in how its value can be created with efficient resources, inclusivity, and less waste. Nevertheless, the relationship between metaverse adoption and sustainability outcomes is not sufficiently explored in the literature. Building on the Dynamic Capability View (DCV) and employing a two-study mixed method approach, it is examined how metaverse adoption affects the economic, environmental, and social aspects of sustainability performance, emphasizing the role of technology infrastructure. A qualitative study (Study 1) based on interviews' thematic analysis revealed that metaverse-enabled dynamic capabilities of collaboration, business process optimization, realignment with stakeholders' empowerment, and pro-environmental practices are key mediators in this relationship, whereas technological infrastructure shapes these dynamic capabilities. A quantitative approach (Study 2) using PLS-SEM provided empirical support for Study 1. The findings suggest that collaboration enhances social and environmental sustainability; business process optimization enhances economic sustainability; stakeholder empowerment enhances economic, social, and environmental sustainability; and pro-environment practices enhance economic and environmental sustainability. Furthermore, technology infrastructure strongly moderates the relationship between metaverse adoption and dynamic capabilities, including collaboration, stakeholder empowerment, and pro-environmental practices. Finally the study yields a strategic roadmap for the retail sector to harmonize innovation with long-term sustainability objectives.

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探讨零售组织中采用元数据对可持续性结果的影响：动态能力视角

在如何通过高效的资源、包容性和更少的浪费来创造价值方面，虚拟世界为零售商的可持续性提供了一个机会。然而，文献中并没有充分探讨元生态采用与可持续性结果之间的关系。在动态能力视图（DCV）的基础上，采用双研究混合方法，研究了虚拟应用如何影响可持续性绩效的经济、环境和社会方面，强调了技术基础设施的作用。一项基于访谈主题分析的定性研究（研究1）表明，协作、业务流程优化、与利益相关者授权的重新调整以及亲环境实践等元环境支持的动态能力是这种关系的关键中介，而技术基础设施则塑造了这些动态能力。使用PLS-SEM的定量方法（研究2）为研究1提供了实证支持。研究结果表明，合作提高了社会和环境的可持续性；业务流程优化提高经济可持续性；利益相关者赋权增强了经济、社会和环境的可持续性；亲环境的做法提高了经济和环境的可持续性。此外，技术基础设施强烈地调节了元环境采用与动态能力之间的关系，包括协作、利益相关者授权和亲环境实践。最后，该研究为零售业制定了协调创新与长期可持续性目标的战略路线图。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Technological Forecasting and Social Change Multiple-

CiteScore

21.30

自引率

10.80%

发文量

813

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