Exploring the Determinants of Digital Innovation Adoption in Indian Family-Owned Enterprises: A Case-Based Study

Abstract

The current study aims to identify the key determinants of the adoption of digital innovations and applications in family businesses using a case analysis-based qualitative research method. It explores the process used by these business houses to initiate and implement smart technologies to improve their business operations, suffice the customers dynamic expectations, extend their market share, and inhibit innovative practices. This paper shares insights about the major areas such as the digitalization of trade activities, e-commerce practices, green marketing, and using data analytics for strategizing and decision-making activities. While investigating the implementation of digital technologies like online payment systems, the use of social media platforms for advertising, and smart 3D design technology, and so forth the paper also unravels the determinants of adopting digitally innovated technologies in family businesses such as resistance from employees, financial constraints, and the inability to blend modern technologies within traditional organizational setting. The study highlights the changing dimensions in Indian business firms while sharing the practical and theoretical implications for business leaders, next-generation family business successors, and futuristic researchers.