{"title":"Innovating towards better play: A children’s edutainment strategy for hospitality settings","authors":"Kévin Grande , Hugues Séraphin","doi":"10.1016/j.ijhm.2025.104223","DOIUrl":null,"url":null,"abstract":"<div><div>The hospitality industry has so far failed to tap into the potential of edutainment (education and entertainment) play for its economic sustainability. Subsequently, the present study has addressed this practical gap with the framework coined <em>‘Innovating to better Play”</em> (I2BP). The framework is articulated around four axes, namely child-centric activity matrix (products and services offered are determined by the market and the age of the children); triple pillars of children’s play transformation (collaboration amongst experienced entertainers, pedagogues, families with children, and local communities where the campsites are located); firm innovation (articulation resources and procedures to place); and finally, the implementation of the I2BP framework. The study ends by suggesting that future research should investigate the impacts of edutainment activities on the cognitive development of children, alongside the modality of training for staff who will be delivering the edutainment activities in resorts and campsites.</div></div>","PeriodicalId":48444,"journal":{"name":"International Journal of Hospitality Management","volume":"130 ","pages":"Article 104223"},"PeriodicalIF":9.9000,"publicationDate":"2025-05-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Hospitality Management","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S027843192500146X","RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 0
Abstract
The hospitality industry has so far failed to tap into the potential of edutainment (education and entertainment) play for its economic sustainability. Subsequently, the present study has addressed this practical gap with the framework coined ‘Innovating to better Play” (I2BP). The framework is articulated around four axes, namely child-centric activity matrix (products and services offered are determined by the market and the age of the children); triple pillars of children’s play transformation (collaboration amongst experienced entertainers, pedagogues, families with children, and local communities where the campsites are located); firm innovation (articulation resources and procedures to place); and finally, the implementation of the I2BP framework. The study ends by suggesting that future research should investigate the impacts of edutainment activities on the cognitive development of children, alongside the modality of training for staff who will be delivering the edutainment activities in resorts and campsites.
期刊介绍:
The International Journal of Hospitality Management serves as a platform for discussing significant trends and advancements in various disciplines related to the hospitality industry. The publication covers a wide range of topics, including human resources management, consumer behavior and marketing, business forecasting and applied economics, operational management, strategic management, financial management, planning and design, information technology and e-commerce, training and development, technological developments, and national and international legislation.
In addition to covering these topics, the journal features research papers, state-of-the-art reviews, and analyses of business practices within the hospitality industry. It aims to provide readers with valuable insights and knowledge in order to advance research and improve practices in the field.
The journal is also indexed and abstracted in various databases, including the Journal of Travel Research, PIRA, Academic Journal Guide, Documentation Touristique, Leisure, Recreation and Tourism Abstracts, Lodging and Restaurant Index, Scopus, CIRET, and the Social Sciences Citation Index. This ensures that the journal's content is widely accessible and discoverable by researchers and practitioners in the hospitality field.