Yu-Li Lin (Assistant Professor) , Hsiu-Wen Liu (Associate Professor)
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引用次数: 0
Abstract
Despite rapid fintech remittance growth, consumer-centric research on migrant workers’ psychological adoption barriers is lacking. Existing models (Technology Acceptance Model (TAM) and Unified Theory of Acceptance and Use of Technology) do not fully capture individual traits and psychological distance. We address these gaps by integrating the Technology Readiness Index (TRI) with the TAM, revealing result demonstrability as a mediator linking traits to perceptions. A partial least squares-structural equation modeling analysis of 278 Filipino migrant workers in Taiwan revealed that result demonstrability is positively affected by innovativeness and optimism and negatively affected by insecurity. Result demonstrability mediates the relationship between traits and perceived ease of use/usefulness, influencing adoption intention. Our contributions include extending the Technology Readiness (TR)-Acceptance Model with result demonstrability, using psychological distance to explain TR effects, and uncovering a nonlinear relationship between discomfort and result demonstrability. These findings suggest tailoring strategies to user needs for inclusive fintech services.
期刊介绍:
Asia Pacific Management Review (APMR), peer-reviewed and published quarterly, pursues to publish original and high quality research articles and notes that contribute to build empirical and theoretical understanding for concerning strategy and management aspects in business and activities. Meanwhile, we also seek to publish short communications and opinions addressing issues of current concern to managers in regards to within and between the Asia-Pacific region. The covered domains but not limited to, such as accounting, finance, marketing, decision analysis and operation management, human resource management, information management, international business management, logistic and supply chain management, quantitative and research methods, strategic and business management, and tourism management, are suitable for publication in the APMR.