{"title":"Sensing the beauty of interface: Neural oscillatory correlates of visual aesthetic judgment","authors":"Yanci Liu , Shiyu Zhang , Zheng Jiang , Feng Du","doi":"10.1016/j.bbr.2025.115623","DOIUrl":null,"url":null,"abstract":"<div><div>It is critical for manufacturers to assess customers' aesthetic preferences for various interfaces. However, few studies on neural oscillations for aesthetic judgment have yielded inconsistent results. In this study, we explored the EEG oscillations linked to aesthetic judgments using interface materials (from aesthetic to medium and unaesthetic) along with corresponding scrambled images. Present findings showed that theta-band synchronization to interface were significantly higher for aesthetic interfaces than unaesthetic ones during 200–240 ms at the bilateral occipitotemporal electrodes. However, no significant differences in theta-band oscillations were observed between scrambled images of aesthetic and unaesthetic interfaces. During 250–300 ms, similar theta oscillation patterns were found only at the right occipitotemporal electrodes. Meanwhile, during 220–270 ms, aesthetic interfaces induced stronger alpha-beta desynchronization than unaesthetic ones at the left frontal electrodes, and still no such significant differences were observed in scrambled images. These EEG oscillations could serve as valuable real-time indicators for assessing individual aesthetic judgments.</div></div>","PeriodicalId":8823,"journal":{"name":"Behavioural Brain Research","volume":"489 ","pages":"Article 115623"},"PeriodicalIF":2.6000,"publicationDate":"2025-05-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Behavioural Brain Research","FirstCategoryId":"102","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0166432825002098","RegionNum":3,"RegionCategory":"心理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BEHAVIORAL SCIENCES","Score":null,"Total":0}
引用次数: 0
Abstract
It is critical for manufacturers to assess customers' aesthetic preferences for various interfaces. However, few studies on neural oscillations for aesthetic judgment have yielded inconsistent results. In this study, we explored the EEG oscillations linked to aesthetic judgments using interface materials (from aesthetic to medium and unaesthetic) along with corresponding scrambled images. Present findings showed that theta-band synchronization to interface were significantly higher for aesthetic interfaces than unaesthetic ones during 200–240 ms at the bilateral occipitotemporal electrodes. However, no significant differences in theta-band oscillations were observed between scrambled images of aesthetic and unaesthetic interfaces. During 250–300 ms, similar theta oscillation patterns were found only at the right occipitotemporal electrodes. Meanwhile, during 220–270 ms, aesthetic interfaces induced stronger alpha-beta desynchronization than unaesthetic ones at the left frontal electrodes, and still no such significant differences were observed in scrambled images. These EEG oscillations could serve as valuable real-time indicators for assessing individual aesthetic judgments.
期刊介绍:
Behavioural Brain Research is an international, interdisciplinary journal dedicated to the publication of articles in the field of behavioural neuroscience, broadly defined. Contributions from the entire range of disciplines that comprise the neurosciences, behavioural sciences or cognitive sciences are appropriate, as long as the goal is to delineate the neural mechanisms underlying behaviour. Thus, studies may range from neurophysiological, neuroanatomical, neurochemical or neuropharmacological analysis of brain-behaviour relations, including the use of molecular genetic or behavioural genetic approaches, to studies that involve the use of brain imaging techniques, to neuroethological studies. Reports of original research, of major methodological advances, or of novel conceptual approaches are all encouraged. The journal will also consider critical reviews on selected topics.