Growth hacking capability: Conceptualization, survey instrument development, and empirical study of its impact on firm performance

IF 10.5 1区管理学 Q1 BUSINESS

Journal of Business Research Pub Date : 2025-05-06 DOI:10.1016/j.jbusres.2025.115446

Manjul Gupta , Arman Ghafoori , Eunyoung Kim , Mohammad I. Merhi , Raffaele Filieri

引用次数: 0

Abstract

Growth hacking has emerged as a novel approach for organizations. This trend is accompanied by a rising acknowledgment among business academics and practitioners of growth hacking’s ability to achieve rapid consumer growth and enhanced performance. Despite its frequent mention in contemporary business and marketing dialogues, to the best of our knowledge, there are no measurement instruments to quantitatively assess a firm’s growth hacking capability. This study not only develops a survey instrument to measure growth hacking capability but also proposes and empirically validates the relationship between growth hacking capability and firm performance.

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增长黑客能力：概念、调查工具开发及其对企业绩效影响的实证研究

增长黑客已经成为企业的一种新方法。与此同时，商业学者和实践者越来越认识到增长黑客能够实现消费者的快速增长和业绩的提升。尽管它在当代商业和营销对话中经常被提及，但据我们所知，没有测量工具可以定量评估公司的增长黑客能力。本研究不仅开发了衡量成长骇客能力的调查工具，而且提出并实证验证了成长骇客能力与企业绩效之间的关系。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Business Research BUSINESS-

CiteScore

20.30

自引率

10.60%

发文量

956

期刊介绍： The Journal of Business Research aims to publish research that is rigorous, relevant, and potentially impactful. It examines a wide variety of business decision contexts, processes, and activities, developing insights that are meaningful for theory, practice, and/or society at large. The research is intended to generate meaningful debates in academia and practice, that are thought provoking and have the potential to make a difference to conceptual thinking and/or practice. The Journal is published for a broad range of stakeholders, including scholars, researchers, executives, and policy makers. It aids the application of its research to practical situations and theoretical findings to the reality of the business world as well as to society. The Journal is abstracted and indexed in several databases, including Social Sciences Citation Index, ANBAR, Current Contents, Management Contents, Management Literature in Brief, PsycINFO, Information Service, RePEc, Academic Journal Guide, ABI/Inform, INSPEC, etc.