Analysing the influence of digital strategy and innovation on MSMEs' performance in emerging countries

IF 4.2 3区管理学 Q2 MANAGEMENT

Creativity and Innovation Management Pub Date : 2024-10-25 DOI:10.1111/caim.12642

Alejandro Díaz-Pelaez, Gilber Chura-Quispe, José Antonio Clemente-Almendros, Jehovanni Fabricio Velarde-Molina

{"title":"Analysing the influence of digital strategy and innovation on MSMEs' performance in emerging countries","authors":"Alejandro Díaz-Pelaez, Gilber Chura-Quispe, José Antonio Clemente-Almendros, Jehovanni Fabricio Velarde-Molina","doi":"10.1111/caim.12642","DOIUrl":null,"url":null,"abstract":"<p>Drawing on the technology–organization–environment (TOE) framework, the diffusion of innovation (DOI) theory and the technology acceptance model (TAM), this research analyses how digital strategic orientation has a direct influence on the performance of micro, small and medium-sized enterprises (MSMEs) in emerging markets and an indirect influence mediated by innovation. Using a representative sample of Peruvian MSMEs, we shed light on the sometimes inconclusive evidence on why small business struggle to benefit from digitalization, a particularly key issue in emerging economies. The structural equation model used shows that the impact of digitalization on firm performance is significant, as is the mediating effect of innovation. Our results imply that the total effect of digitalization on performance will be greater if the MSMEs develop innovative activities. Furthermore, we show that the performance effect requires not only digital technology but also the involvement of the entire organization.</p>","PeriodicalId":47923,"journal":{"name":"Creativity and Innovation Management","volume":"34 2","pages":"351-363"},"PeriodicalIF":4.2000,"publicationDate":"2024-10-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Creativity and Innovation Management","FirstCategoryId":"91","ListUrlMain":"https://onlinelibrary.wiley.com/doi/10.1111/caim.12642","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"MANAGEMENT","Score":null,"Total":0}

引用次数: 0

Abstract

Drawing on the technology–organization–environment (TOE) framework, the diffusion of innovation (DOI) theory and the technology acceptance model (TAM), this research analyses how digital strategic orientation has a direct influence on the performance of micro, small and medium-sized enterprises (MSMEs) in emerging markets and an indirect influence mediated by innovation. Using a representative sample of Peruvian MSMEs, we shed light on the sometimes inconclusive evidence on why small business struggle to benefit from digitalization, a particularly key issue in emerging economies. The structural equation model used shows that the impact of digitalization on firm performance is significant, as is the mediating effect of innovation. Our results imply that the total effect of digitalization on performance will be greater if the MSMEs develop innovative activities. Furthermore, we show that the performance effect requires not only digital technology but also the involvement of the entire organization.

查看原文本刊更多论文

分析新兴国家数字战略和创新对中小微企业绩效的影响

本文运用技术-组织-环境（TOE）框架、创新扩散（DOI）理论和技术接受模型（TAM），分析了数字战略导向对新兴市场中小微企业（MSMEs）绩效的直接影响和以创新为中介的间接影响。通过秘鲁中小微企业的代表性样本，我们揭示了有时不确定的证据，说明小企业为什么难以从数字化中受益，这是新兴经济体中一个特别关键的问题。结构方程模型表明，数字化对企业绩效的影响是显著的，创新的中介作用也是显著的。我们的研究结果表明，如果中小微企业开展创新活动，数字化对绩效的总体影响将更大。此外，我们表明，绩效效应不仅需要数字技术，还需要整个组织的参与。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

Creativity and Innovation Management MANAGEMENT-

CiteScore

7.70

自引率

11.40%

发文量

期刊介绍： Creativity and Innovation Management bridges the gap between the theory and practice of organizing imagination and innovation. The journal''s central consideration is how to challenge and facilitate creative potential, and how then to embed this into results-oriented innovative business development. The creativity of individuals, coupled with structured and well-managed innovation projects, creates a sound base from which organizations may operate effectively within their inter-organizational and societal environment. Today, successful operations must go hand in hand with the ability to anticipate future opportunities. Therefore, a cultural focus and inspiring leadership are as crucial to an organization''s success as efficient structural arrangements and support facilities. This is reflected in the journal''s contents: -Leadership for creativity and innovation; the behavioural side of innovation management. -Organizational structures and processes to support creativity and innovation; interconnecting creative and innovative processes. -Creativity, motivation, work environment/creative climate and organizational behaviour, creative and innovative entrepreneurship. -Deliberate development of creative and innovative skills including the use of a variety of tools such as TRIZ or CPS. -Creative professions and personalities; creative products; the relationship between creativity and humour; arts and amp; humanities side of creativity.