{"title":"Assessing the Feasibility of Mobility as a Service on Reducing Car-Dependent Tourism in the Åland Islands","authors":"Carl Björkman, Acácia Malhado","doi":"10.1002/jtr.70038","DOIUrl":null,"url":null,"abstract":"<div>\n \n <p>The integration of Mobility as a Service (MaaS) holds promise for addressing transportation challenges in rural regions, particularly in the context of sustainable tourism. This study assesses the feasibility of implementing MaaS in Åland by examining its potential impact on reducing car dependency and promoting sustainable travel practices. Through a combination of participant observation, interviews, and secondary research, the study evaluates Åland's transport infrastructure and identifies prerequisites necessary for successful MaaS integration. Findings highlight the importance of fostering public-private partnerships, tailoring MaaS solutions to rural contexts, and addressing regulatory challenges. Despite encountering obstacles, Åland's commitment to digitalization, stakeholder collaboration, and sustainability forms a solid foundation for MaaS implementation. Leveraging these strengths, Åland can develop a user-centric model for rural transportation, setting an example for similar regions worldwide and contributing to sustainable tourism efforts. Continuous monitoring/adaptation is essential to ensure the long-term success of MaaS initiatives in Åland and beyond.</p>\n </div>","PeriodicalId":51375,"journal":{"name":"International Journal of Tourism Research","volume":"27 3","pages":""},"PeriodicalIF":4.1000,"publicationDate":"2025-04-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Tourism Research","FirstCategoryId":"91","ListUrlMain":"https://onlinelibrary.wiley.com/doi/10.1002/jtr.70038","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 0
Abstract
The integration of Mobility as a Service (MaaS) holds promise for addressing transportation challenges in rural regions, particularly in the context of sustainable tourism. This study assesses the feasibility of implementing MaaS in Åland by examining its potential impact on reducing car dependency and promoting sustainable travel practices. Through a combination of participant observation, interviews, and secondary research, the study evaluates Åland's transport infrastructure and identifies prerequisites necessary for successful MaaS integration. Findings highlight the importance of fostering public-private partnerships, tailoring MaaS solutions to rural contexts, and addressing regulatory challenges. Despite encountering obstacles, Åland's commitment to digitalization, stakeholder collaboration, and sustainability forms a solid foundation for MaaS implementation. Leveraging these strengths, Åland can develop a user-centric model for rural transportation, setting an example for similar regions worldwide and contributing to sustainable tourism efforts. Continuous monitoring/adaptation is essential to ensure the long-term success of MaaS initiatives in Åland and beyond.
期刊介绍:
International Journal of Tourism Research promotes and enhances research developments in the field of tourism. The journal provides an international platform for debate and dissemination of research findings whilst also facilitating the discussion of new research areas and techniques. IJTR continues to add a vibrant and exciting channel for those interested in tourism and hospitality research developments. The scope of the journal is international and welcomes research that makes original contributions to theories and methodologies. It continues to publish high quality research papers in any area of tourism, including empirical papers on tourism issues. The journal welcomes submissions based upon both primary research and reviews including papers in areas that may not directly be tourism based but concern a topic that is of interest to researchers in the field of tourism, such as economics, marketing, sociology and statistics. All papers are subject to strict double-blind (or triple-blind) peer review by the international research community.