Duck and Inform: A Content Analysis of Nuclear Risk Instructional Campaigns

IF 2.6 3区 管理学 Q3 MANAGEMENT
Chiara Anfuso, Thanos Chatziioannou, Chloe Hjiantoniou, Tugche Veys, Andrea Bartolucci
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Abstract

In response to the global energy and climate crises, many countries have decided to invest in the construction of new nuclear power plants. However, these developments bring safety and security concerns, further exacerbated by the complex relationship between energy demands and escalating geopolitical tensions. Lessons from past nuclear emergencies (e.g., Fukushima and Zaporizhzhia) have highlighted the need for preparedness strategies to protect the public from potential nuclear incidents, with an emphasis on public awareness and effective nuclear instructional risk communication. This paper presents a content analysis examining themes and instructional components within nuclear instructional campaigns, assessing their evidence-based foundations. Specifically, this paper identifies key elements that should be included to enhance the effectiveness of risk communications, focusing on strategies like the IDEA model and audience segmentation, both of which are recognized as effective instructional communication methods. A total of 47 instructional communication campaigns from 28 different countries were analysed. The results show that while most campaigns include crucial instructions, they often fall short in fostering internalization by the public, an essential factor for ensuring effective learning to achieve behavioural outcomes in individuals dealing with risks. Moreover, inconsistencies in terminology and event phase specifications were found, which could affect clarity and comprehension. Given the effectiveness of the IDEA and audience segmentation models in communication, this paper recommends integrating these strategies into future nuclear risk instructional campaigns. Ultimately, the findings provide valuable insights to help governmental and nongovernmental organizations design and develop future communication efforts in this critical area.

Abstract Image

躲避与通报:核风险教育活动的内容分析
为了应对全球能源和气候危机,许多国家决定投资建设新的核电站。然而,这些发展带来了安全问题,能源需求与不断升级的地缘政治紧张局势之间的复杂关系进一步加剧了这些问题。从过去的核紧急事件(如福岛核事故和中国核事故)中吸取的教训表明,需要制定防范战略,保护公众免受潜在核事件的影响,重点是提高公众意识和有效的核风险指导沟通。本文提出了一项内容分析,检查核教学活动中的主题和教学成分,评估其基于证据的基础。具体而言,本文确定了提高风险沟通有效性应包括的关键要素,重点关注IDEA模型和受众细分等策略,这两种策略都被认为是有效的教学沟通方法。本研究分析了来自28个不同国家的47项教学传播活动。结果表明,虽然大多数宣传活动都包括重要的指导,但它们往往在促进公众的内化方面做得不够,而内化是确保有效学习以实现个人处理风险行为结果的重要因素。此外,发现术语和事件阶段规范不一致,可能影响清晰度和理解。鉴于IDEA和受众细分模型在传播中的有效性,本文建议将这些策略整合到未来的核风险教学活动中。最终,这些发现为政府和非政府组织在这一关键领域设计和发展未来的沟通工作提供了宝贵的见解。
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来源期刊
CiteScore
5.40
自引率
12.90%
发文量
51
期刊介绍: The Journal of Contingencies and Crisis Management is an invaluable source of information on all aspects of contingency planning, scenario analysis and crisis management in both corporate and public sectors. It focuses on the opportunities and threats facing organizations and presents analysis and case studies of crisis prevention, crisis planning, recovery and turnaround management. With contributions from world-wide sources including corporations, governmental agencies, think tanks and influential academics, this publication provides a vital platform for the exchange of strategic and operational experience, information and knowledge.
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