Guests' Value Co-Creation Behavior in Airbnb: The Role of Light Triad Personality, Perspective-Taking, and Host Incivility

IF 4.1 3区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

International Journal of Tourism Research Pub Date : 2025-04-29 DOI:10.1002/jtr.70032

Muhammad Vasil, Prasanta Kr Chopdar, Sitanshu Sekhar Das, Dimitrios Buhalis

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引用次数: 0

Abstract

This study examines the association between light triad personality, perspective-taking, host incivility, and value co-creation behavior in Airbnb. Data were collected from 360 Indian Airbnb customers between November 14 and 29, 2023, and analyzed using partial least squares-structural equation modeling. Results showed that the light triad is positively related to perspective-taking and value co-creation behavior, perspective-taking is positively related to value co-creation behavior, perspective-taking mediates the relationship between the light triad and value co-creation behavior, and host incivility does not moderate the relationship between the light triad and value co-creation behavior. The study demonstrates two personal factors as antecedents of value co-creation behavior. To promote value co-creation behavior, the study suggests practitioners focus on advertising campaigns that highlight hosts' efforts to deliver exceptional guest services despite their limitations. Additionally, it recommends expanding hosts' profiles on the platform to include personal stories that showcase the efforts and investments involved in hosting.

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房客在Airbnb中的价值共同创造行为：光明人格、换位思考和主人不礼貌的作用

本研究探讨了爱彼迎中光明人格、换位思考、房东不文明和价值共同创造行为之间的关系。研究人员在2023年11月14日至29日期间收集了360名印度Airbnb客户的数据，并使用偏最小二乘结构方程模型进行了分析。结果表明：轻人格特质与换位思考和价值共同创造行为正相关，换位思考与价值共同创造行为正相关，换位思考在轻人格特质与价值共同创造行为之间起中介作用，主持人不礼貌对轻人格特质与价值共同创造行为的关系没有调节作用。研究表明，两个个人因素是价值共同创造行为的前因。为了促进共同创造价值的行为，研究建议从业者将重点放在广告活动上，强调房东在有限的情况下为客人提供卓越服务的努力。此外，它还建议扩大房东在平台上的资料，包括个人故事，以展示房东所付出的努力和投资。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Tourism Research HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

9.00

自引率

4.30%

发文量

期刊介绍： International Journal of Tourism Research promotes and enhances research developments in the field of tourism. The journal provides an international platform for debate and dissemination of research findings whilst also facilitating the discussion of new research areas and techniques. IJTR continues to add a vibrant and exciting channel for those interested in tourism and hospitality research developments. The scope of the journal is international and welcomes research that makes original contributions to theories and methodologies. It continues to publish high quality research papers in any area of tourism, including empirical papers on tourism issues. The journal welcomes submissions based upon both primary research and reviews including papers in areas that may not directly be tourism based but concern a topic that is of interest to researchers in the field of tourism, such as economics, marketing, sociology and statistics. All papers are subject to strict double-blind (or triple-blind) peer review by the international research community.