A meta-analytic review of live streaming commerce research through the lens of means-end-chain

IF 10.5 1区管理学 Q1 BUSINESS

Journal of Business Research Pub Date : 2025-04-24 DOI:10.1016/j.jbusres.2025.115405

Xiaoyu Xu, Huan Sun, Qingdan Jia

引用次数: 0

Abstract

The thriving development of live streaming commerce (LSC) has enhanced the significance of interpreting consumers’ purchase decisions with holistic theoretical support. Whereas, there is still a dearth of knowledge regarding a comprehensive list of the antecedents of purchase intention and the associations between these factors. This study employs a three-staged approach to develop an integrated conceptual model anchored on the mean-end-chain theory and perform a meta-analysis structural equation modeling (MASEM) of 173 research papers. The analysis results yield the associations between four attribute factors, five consequence factors, shopping value, and LSC purchase intention. Moreover, the effects of six moderators are explored to address the inconsistency issues in existing studies. A research agenda with rich implications is derived from the conclusion. In addition, a comprehensive list of managerial suggestions is synthesized incorporating existing literature and our research findings.

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基于手段端链视角的流媒体商务研究元分析综述

直播商务的蓬勃发展，增强了对消费者购买决策进行整体性理论解释的重要性。然而，关于购买意愿的前因和这些因素之间的关联的全面列表仍然缺乏知识。本研究采用三个阶段的方法，以平均端链理论为基础，建立了一个整合的概念模型，并对173篇研究论文进行了meta分析结构方程模型（MASEM）。分析结果得出4个属性因素、5个后果因素、购物价值与LSC购买意愿之间的关联。此外，本文还探讨了六个调节因子的影响，以解决现有研究中存在的不一致问题。这一结论引出了一个具有丰富意义的研究议程。此外，结合现有文献和我们的研究成果，综合了一份全面的管理建议清单。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Business Research BUSINESS-

CiteScore

20.30

自引率

10.60%

发文量

956

期刊介绍： The Journal of Business Research aims to publish research that is rigorous, relevant, and potentially impactful. It examines a wide variety of business decision contexts, processes, and activities, developing insights that are meaningful for theory, practice, and/or society at large. The research is intended to generate meaningful debates in academia and practice, that are thought provoking and have the potential to make a difference to conceptual thinking and/or practice. The Journal is published for a broad range of stakeholders, including scholars, researchers, executives, and policy makers. It aids the application of its research to practical situations and theoretical findings to the reality of the business world as well as to society. The Journal is abstracted and indexed in several databases, including Social Sciences Citation Index, ANBAR, Current Contents, Management Contents, Management Literature in Brief, PsycINFO, Information Service, RePEc, Academic Journal Guide, ABI/Inform, INSPEC, etc.