{"title":"Scale Development and Validation of Generation Y's Travel Purchasing Behavior (GenYpurch)","authors":"Gul Nur Demiral, Erkan Sezgin","doi":"10.1111/joca.70009","DOIUrl":null,"url":null,"abstract":"<div>\n \n <p>Although generations and their purchasing behavior in tourism have been obtaining increasing scholarly attention, the researchers concentrated more on comparative studies. The present study indicates that Generation Y is keen on technologies such as mobile applications while shopping, etc., and they are the major working group of the world, as indicated in the study. Hence, the study argues that there is a need for a comprehensive and multi-dimensional scale that can be used for only Generation Y because of their mentioned dominance. Adopting both qualitative (20 participants) and quantitative approaches, this study proposes a travel purchase conceptualization of Generation Y. The proposed GenYpurch scale is validated through several content validity check approaches and two rounds of survey data (1000 participants). The scale, verified with seven factors and 31 items as a result of the mixed method, was also tested externally through non-parametric Kruskal–Wallis by directing it to 393 participants.</p>\n </div>","PeriodicalId":47976,"journal":{"name":"Journal of Consumer Affairs","volume":"59 2","pages":""},"PeriodicalIF":2.5000,"publicationDate":"2025-04-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Consumer Affairs","FirstCategoryId":"96","ListUrlMain":"https://onlinelibrary.wiley.com/doi/10.1111/joca.70009","RegionNum":3,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0
Abstract
Although generations and their purchasing behavior in tourism have been obtaining increasing scholarly attention, the researchers concentrated more on comparative studies. The present study indicates that Generation Y is keen on technologies such as mobile applications while shopping, etc., and they are the major working group of the world, as indicated in the study. Hence, the study argues that there is a need for a comprehensive and multi-dimensional scale that can be used for only Generation Y because of their mentioned dominance. Adopting both qualitative (20 participants) and quantitative approaches, this study proposes a travel purchase conceptualization of Generation Y. The proposed GenYpurch scale is validated through several content validity check approaches and two rounds of survey data (1000 participants). The scale, verified with seven factors and 31 items as a result of the mixed method, was also tested externally through non-parametric Kruskal–Wallis by directing it to 393 participants.
期刊介绍：
The ISI impact score of Journal of Consumer Affairs now places it among the leading business journals and one of the top handful of marketing- related publications. The immediacy index score, showing how swiftly the published studies are cited or applied in other publications, places JCA seventh of those same 77 journals. More importantly, in these difficult economic times, JCA is the leading journal whose focus for over four decades has been on the interests of consumers in the marketplace. With the journal"s origins in the consumer movement and consumer protection concerns, the focus for papers in terms of both research questions and implications must involve the consumer"s interest and topics must be addressed from the consumers point of view.
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