Why not a ride together? A sequential exploratory study on the barriers and backlashes to ridesharing among Urban Commuters

IF 4.4 2区工程技术 Q2 BUSINESS

Research in Transportation Business and Management Pub Date : 2025-04-15 DOI:10.1016/j.rtbm.2025.101366

Muhammed Sajid , Shobha Mishra , P.K. Prajith

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引用次数: 0

Abstract

Ridesharing is considered a sustainable form of transportation. Although it has historical roots dating back to World War II, it has not become as popular as ride-hailing, especially in developing economies. This study aims to identify the factors that deter individuals from adopting ridesharing services. Employing a sequential exploratory design, the research begins with a series of in-depth interviews to extract insights into the resistances against ridesharing adoption and the elements contributing to these barriers. These insights then inform the development of a conceptual framework based on Innovation Resistance Theory, which is empirically tested using structural equation modeling with data collected from 454 urban commuters. The results reveal that usage, value, risk, and image barriers are the primary obstacles to ridesharing adoption. Additionally, the study identifies perceived uncertainty and negative word of mouth as key factors contributing to the formation of these barriers. This research offers significant implications for both theory and practice, enhancing understanding of the dynamics at play in ridesharing adoption and providing strategic guidance for overcoming these challenges.

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为什么不一起坐车呢？城市通勤者拼车障碍与阻力的序贯探索性研究

拼车被认为是一种可持续的交通方式。尽管它的历史根源可以追溯到第二次世界大战，但它并没有像网约车那样受欢迎，尤其是在发展中经济体。本研究旨在找出阻碍个人采用拼车服务的因素。采用连续的探索性设计，研究从一系列深度访谈开始，以深入了解对采用拼车的阻力以及造成这些障碍的因素。然后，这些见解为基于创新阻力理论的概念框架的发展提供了信息，并使用结构方程模型对从454名城市通勤者收集的数据进行了实证检验。研究结果显示，使用、价值、风险和形象障碍是阻碍共享出行的主要障碍。此外，该研究还指出，感知到的不确定性和负面口碑是导致这些障碍形成的关键因素。该研究对理论和实践都具有重要意义，增强了对拼车采用动态的理解，并为克服这些挑战提供了战略指导。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Research in Transportation Business and Management Multiple-

CiteScore

7.10

自引率

8.30%

发文量

175

期刊介绍： Research in Transportation Business & Management (RTBM) will publish research on international aspects of transport management such as business strategy, communication, sustainability, finance, human resource management, law, logistics, marketing, franchising, privatisation and commercialisation. Research in Transportation Business & Management welcomes proposals for themed volumes from scholars in management, in relation to all modes of transport. Issues should be cross-disciplinary for one mode or single-disciplinary for all modes. We are keen to receive proposals that combine and integrate theories and concepts that are taken from or can be traced to origins in different disciplines or lessons learned from different modes and approaches to the topic. By facilitating the development of interdisciplinary or intermodal concepts, theories and ideas, and by synthesizing these for the journal''s audience, we seek to contribute to both scholarly advancement of knowledge and the state of managerial practice. Potential volume themes include: -Sustainability and Transportation Management- Transport Management and the Reduction of Transport''s Carbon Footprint- Marketing Transport/Branding Transportation- Benchmarking, Performance Measurement and Best Practices in Transport Operations- Franchising, Concessions and Alternate Governance Mechanisms for Transport Organisations- Logistics and the Integration of Transportation into Freight Supply Chains- Risk Management (or Asset Management or Transportation Finance or ...): Lessons from Multiple Modes- Engaging the Stakeholder in Transportation Governance- Reliability in the Freight Sector