A mixed-method study for the identification of the factors affecting the performance of a tourist destination

IF 8.9 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Destination Marketing & Management Pub Date : 2025-04-14 DOI:10.1016/j.jdmm.2025.101018

Francesca Pagliara , Massimo Aria , Giusy Brancati , Alireza Moradpour , Alastair M. Morrison

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引用次数: 0

Abstract

The objective of this explanatory mixed method study was to examine the factors contributing to make a destination perform successfully. The quantitative phase was represented by a survey of 624 tourists, conducted in the Italian city of Naples. Structural Equation Modeling (SEM) was employed to determine a prioritization of attributes. The qualitative phase involved an analysis of user-generated content (81 reviews) from Tripadvisor and the Leximancer program was used for this purpose. The results confirmed many of the findings of the SEM, including the importance of appearance, aligned with several of the 13As attributes identified, and supported the managerial recommendations. Assessing the success of tourism destinations is essential for policymakers, destination managers, researchers, and companies.

The main findings of the study show practical benefits for destinations and individuals in charge of tourism planning, development, and marketing as they provide explicit metrics for assessing performance.

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确定影响旅游目的地绩效因素的混合方法研究

本解释性混合方法研究的目的是检查有助于使目的地执行成功的因素。定量阶段是在意大利那不勒斯市对624名游客进行的一项调查。采用结构方程模型（SEM）确定属性的优先级。定性阶段包括对来自Tripadvisor的用户生成内容（81条评论）进行分析，Leximancer程序被用于此目的。结果证实了SEM的许多发现，包括外观的重要性，与确定的13a属性中的几个一致，并支持管理建议。评估旅游目的地的成功对于政策制定者、目的地管理者、研究人员和公司来说至关重要。该研究的主要发现为旅游目的地和负责旅游规划、开发和营销的个人提供了切实的好处，因为它们为评估绩效提供了明确的指标。

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来源期刊

Journal of Destination Marketing & Management Multiple-

CiteScore

18.60

自引率

3.60%

发文量

审稿时长

43 days

期刊介绍： The Journal of Destination Marketing & Management (JDMM) is an international journal that focuses on the study of tourist destinations, specifically their marketing and management. It aims to provide a critical understanding of all aspects of destination marketing and management, considering their unique contexts in terms of policy, planning, economics, geography, and history. The journal seeks to develop a strong theoretical foundation in this field by incorporating knowledge from various disciplinary approaches. Additionally, JDMM aims to promote critical thinking and innovation in destination marketing and management, expand the boundaries of knowledge, and serve as a platform for international idea exchange.