Technology Affordances, Social Media Engagement, and Social Media Addiction: An Investigation of TikTok, Instagram Reels, and YouTube Shorts.

IF 4.2 2区心理学 Q1 PSYCHOLOGY, SOCIAL

Cyberpsychology, behavior and social networking Pub Date : 2025-04-11 DOI:10.1089/cyber.2024.0338

James A Roberts,Meredith E David

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引用次数: 0

Abstract

Currently, time spent online viewing short-form video (SFV) has become an increasingly popular activity. SFV users spend over two hours daily across a variety of SFV platforms. Undergirded by the theory of technological affordances, the present study is the first to investigate the relative strength of three tech affordances-recommendation accuracy, serendipity, and perceived effortlessness offered by three popular SFV platforms: TikTok, Instagram Reels, and YouTube Shorts. A survey of 555 college students was conducted. Each respondent was asked to rate each of the three SFV platforms on an 18-item scale that measured the three tech affordances of interest. Respondents then completed scales that measured social media engagement and social media addiction. As posited, SFV users rated the TikTok platform as offering more tech affordances than Instagram Reels and YouTube Shorts. Study results also found tech affordances derived from TikTok and Instagram Reels indirectly impact addictive social media use through the mediating variable of social media engagement. Study results show affordances offered by SFVs, as designed, are associated with heightened social media engagement, and ultimately, addiction. Future research should investigate these tech affordances and others and their relationship with heightened social media use, as well as how SFV is used (passively or actively) impacts engagement and its potential outcomes.

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技术支持、社交媒体参与和社交媒体成瘾：对TikTok、Instagram Reels和YouTube短片的调查。

目前，花时间在线观看短视频（SFV）已经成为一种越来越流行的活动。SFV用户每天花在各种SFV平台上的时间超过两个小时。在技术支持理论的基础上，本研究首次调查了三种技术支持的相对强度——推荐准确性、偶然性和三种流行的SFV平台（TikTok、Instagram Reels和YouTube Shorts）提供的轻松感。对555名大学生进行了调查。每位受访者被要求对三个SFV平台中的每一个进行18项评分，以衡量三种感兴趣的技术能力。然后，受访者完成了衡量社交媒体参与度和社交媒体成瘾程度的量表。如上所述，SFV用户认为TikTok平台比Instagram Reels和YouTube Shorts提供了更多的技术支持。研究结果还发现，来自TikTok和Instagram Reels的技术支持通过社交媒体参与度这一中介变量间接影响了成瘾的社交媒体使用。研究结果表明，sfv提供的支持与社交媒体参与度的提高有关，最终导致成瘾。未来的研究应该调查这些技术支持和其他支持，以及它们与社交媒体使用的关系，以及SFV的使用（被动或主动）如何影响参与度及其潜在结果。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Cyberpsychology, behavior and social networking PSYCHOLOGY, SOCIAL-

CiteScore

9.60

自引率

3.00%

发文量

123

期刊介绍： Cyberpsychology, Behavior, and Social Networking is a leading peer-reviewed journal that is recognized for its authoritative research on the social, behavioral, and psychological impacts of contemporary social networking practices. The journal covers a wide range of platforms, including Twitter, Facebook, internet gaming, and e-commerce, and examines how these digital environments shape human interaction and societal norms. For over two decades, this journal has been a pioneering voice in the exploration of social networking and virtual reality, establishing itself as an indispensable resource for professionals and academics in the field. It is particularly celebrated for its swift dissemination of findings through rapid communication articles, alongside comprehensive, in-depth studies that delve into the multifaceted effects of interactive technologies on both individual behavior and broader societal trends. The journal's scope encompasses the full spectrum of impacts—highlighting not only the potential benefits but also the challenges that arise as a result of these technologies. By providing a platform for rigorous research and critical discussions, it fosters a deeper understanding of the complex interplay between technology and human behavior.