Themeatics: The art of hyperreality

Abstract

Since Disney Imagineering introduced the theme park in 1955, themeatics has ruled public space, becoming a mixed reality of virtual and nonvirtual, media and built design, as hyperreality. This “unified field theory” of the arts consolidates many styles and disciplines as mixed media, conferring meaning and engaging attention in immersive experiences that readily embody innovation. Through hyperreality, themeatics works as the dominant aesthetic now merging imagination with the experienced world. The fit between art-informed places like theme parks and the brain expands the life of the mind in culture through the scope of lived and virtual experience alike.