Harambee as a decolonial digital fundraising approach

Abstract

Deployment of digital crowdfunding platforms, which predominantly are designed in line with Western norms, into Indigenous communities often leads to significant cultural tensions. This study uses the Kenyan Indigenous tradition of Harambee to elucidate how these cultural tensions manifest and are navigated in the context of digital crowdfunding. The study employs a qualitative approach, conducting narrative interviews with individuals experienced in both Harambee and digital crowdfunding within the Kenyan context, to advance our understanding of decolonial digital crowdfunding. The findings reveal significant cultural tensions, including those related to inclusive access, diminished communal engagement and erosion of social capital. These tensions highlight the marginalisation of Indigenous cultures and the reinforcement of colonial tendencies in digital spaces. Additionally, the study uncovers the ingenuity of Indigenous users who are integrating Indigenous knowledge and Harambee norms with digital technologies, to balance cultural sensitivity, strengthen technological inclusivity and preserve their communal values within decolonial digital fundraising. This study advances decolonial scholarship by demonstrating how the integration of both Indigenous and local practices with digital technology not only advances digital decoloniality but also enriches the technology's cultural responsiveness. The findings have practical implications for designing inclusive digital crowdfunding platforms that acknowledge and align with local cultural norms.