Analyzing Social Media Trends in Cosmeceuticals: Insights From Google Trends and TikTok Analytics

IF 2.3 4区医学 Q2 DERMATOLOGY

Journal of Cosmetic Dermatology Pub Date : 2025-04-08 DOI:10.1111/jocd.70172

Emily Correia, Jenna Mandel, Stephanie R. Jackson Cullison

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引用次数: 0

Abstract

Objective

Social media usage has surged, particularly since the COVID-19 pandemic. Dermatology invokes intense interest on social media, and cosmeceuticals are among the most trending topics, offering a unique space for dermatologists to share their expertise. By using tools like Google Trends and TikTok viewership, we aim to capture cosmeceutical trends to guide dermatologists' educational efforts.

Methods

A Google Trends search from January 2004 to December 2023 was performed on retinol, bakuchiol, salicylic acid, glycolic acid, azelaic acid, hydroquinone, niacinamide, vitamin C serum, and hyaluronic acid. Trend lines were created for each term, and yearly percent differences in relative search volume index (SVI) were calculated. Relative interest for each cosmeceutical was analyzed, comparing the average SVI and TikTok views.

Results

Google data shows sustained cosmeceutical search volume growth, with the largest increase from 2020 to 2021, coinciding with the COVID-19 pandemic. Cosmeceutical search volume corresponds with TikTok views. Both platforms demonstrate retinol as the most popular cosmeceutical, followed by hyaluronic acid, salicylic acid, glycolic acid, and vitamin C. Niacinamide has considerably more TikTok views compared to search interest. Bakuchiol was the least popular cosmeceutical.

Conclusions

The results reveal growing curiosity in cosmeceuticals, with interest correlating with consumers' views on social media. Awareness of skincare trends and growth in cosmeceutical interest empower dermatologists to anticipate patient inquiries and develop targeted education on product efficacy, cost effectiveness, and potential adverse reactions. Social media platforms are a possible space for dermatologists to engage with their patients and ensure dissemination of accurate cosmeceutical information.

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分析药妆品的社交媒体趋势：来自谷歌趋势和TikTok分析的见解

目标社交媒体的使用率激增，尤其是在 COVID-19 大流行之后。皮肤病学在社交媒体上引起了人们的浓厚兴趣，而药妆是最热门的话题之一，为皮肤科医生提供了一个分享专业知识的独特空间。通过使用谷歌趋势和 TikTok 观看率等工具，我们旨在捕捉药妆趋势，为皮肤科医生的教育工作提供指导。方法从 2004 年 1 月到 2023 年 12 月，我们在谷歌趋势上搜索了视黄醇、白藓皮酚、水杨酸、乙醇酸、杜鹃花酸、氢醌、烟酰胺、维生素 C 血清和透明质酸。为每个词创建趋势线，并计算相对搜索量指数（SVI）的年度百分比差异。通过比较平均 SVI 和 TikTok 浏览量，对每种药妆的相对兴趣进行了分析。结果谷歌数据显示，药妆搜索量持续增长，2020 年至 2021 年增幅最大，与 COVID-19 大流行相吻合。药妆搜索量与 TikTok 浏览量相对应。两个平台都显示视黄醇是最受欢迎的药妆，其次是透明质酸、水杨酸、乙醇酸和维生素 C。白屈菜醇是最不受欢迎的药妆品。结论研究结果表明，消费者对药妆的好奇心与日俱增，其兴趣与消费者在社交媒体上的观点相关。对护肤趋势的认识和药妆兴趣的增长使皮肤科医生有能力预测患者的咨询，并就产品功效、成本效益和潜在不良反应开展有针对性的教育。社交媒体平台是皮肤科医生与患者互动的可能空间，可确保传播准确的药妆信息。

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来源期刊

Journal of Cosmetic Dermatology DERMATOLOGY-

CiteScore

4.30

自引率

13.00%

发文量

818

审稿时长

>12 weeks

期刊介绍： The Journal of Cosmetic Dermatology publishes high quality, peer-reviewed articles on all aspects of cosmetic dermatology with the aim to foster the highest standards of patient care in cosmetic dermatology. Published quarterly, the Journal of Cosmetic Dermatology facilitates continuing professional development and provides a forum for the exchange of scientific research and innovative techniques. The scope of coverage includes, but will not be limited to: healthy skin; skin maintenance; ageing skin; photodamage and photoprotection; rejuvenation; biochemistry, endocrinology and neuroimmunology of healthy skin; imaging; skin measurement; quality of life; skin types; sensitive skin; rosacea and acne; sebum; sweat; fat; phlebology; hair conservation, restoration and removal; nails and nail surgery; pigment; psychological and medicolegal issues; retinoids; cosmetic chemistry; dermopharmacy; cosmeceuticals; toiletries; striae; cellulite; cosmetic dermatological surgery; blepharoplasty; liposuction; surgical complications; botulinum; fillers, peels and dermabrasion; local and tumescent anaesthesia; electrosurgery; lasers, including laser physics, laser research and safety, vascular lasers, pigment lasers, hair removal lasers, tattoo removal lasers, resurfacing lasers, dermal remodelling lasers and laser complications.