Exploring the frontier of anthropomorphism in AI agents: Trends and way forward

IF 1.8 Q3 BUSINESS
Rijul Chaturvedi, Sanjeev Verma, Vartika Srivastava, Shailesh Sampat Khot
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引用次数: 0

Abstract

By deploying human-like qualities to non-human entities, anthropomorphism offers users an interactive, cognitive, affective, and social experience. Emerging applications of conversational AI with a blend of anthropomorphism are changing the way businesses interact with customers. To take the field forward, this paper emphasizes the importance of anthropomorphism in AI agents and advocates for the need to systematize, integrate, and categorize existing efforts through a systematic literature review. The authors employ the SPAR-4-SLR protocol, which enables the investigation of a vast array of peer-reviewed journal articles. Our study focuses on articles published over 23 years, from 2000 to 2023, ensuring a comprehensive and up-to-date understanding of the subject matter. By meticulously analyzing 302 diverse documents, this study unveils the rapid emergence of anthropomorphism in AI. The authors additionally identify six pivotal knowledge clusters that shed light on the phenomenon: human interaction with anthropomorphic AI agents, technology acceptance toward anthropomorphic AI, anthropomorphism in customer service, anthropomorphism in AI-social companions, applications of anthropomorphism, and anthropomorphic AI for interactive marketing. The current review stimulates academicians and scholars to explore uncharted territories and develop novel theoretical frameworks encompassing anthropomorphism in marketing by posing intriguing and thought-provoking questions.

探索人工智能代理拟人化的前沿:趋势和未来之路
通过将类似人类的品质部署到非人类实体中,拟人化为用户提供了一种互动、认知、情感和社交体验。融合了拟人化的对话式人工智能的新兴应用正在改变企业与客户互动的方式。为了推动这一领域的发展,本文强调了拟人化在人工智能智能体中的重要性,并主张需要通过系统的文献综述对现有工作进行系统化、整合和分类。作者采用SPAR-4-SLR协议,这使得调查大量同行评议的期刊文章成为可能。我们的研究侧重于从2000年到2023年的23年间发表的文章,以确保对主题的全面和最新的理解。通过仔细分析302份不同的文件,本研究揭示了人工智能中拟人化的迅速兴起。作者还确定了六个关键的知识集群,这些知识集群揭示了这一现象:人类与拟人人工智能代理的互动、拟人人工智能的技术接受度、客户服务中的拟人、人工智能社交伙伴中的拟人、拟人的应用以及拟人人工智能在互动营销中的应用。当前的回顾激发了学者和学者探索未知的领域,并通过提出有趣和发人深省的问题来发展新的理论框架,包括拟人化在市场营销中的应用。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
2.70
自引率
10.50%
发文量
42
期刊介绍: Business and Society Review addresses a wide range of ethical issues concerning the relationships between business, society, and the public good. Its contents are of vital concern to business people, academics, and others involved in the contemporary debate about the proper role of business in society. The journal publishes papers from all those working in this important area, including researchers and business professionals, members of the legal profession, government administrators and many others.
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