Featuring locals or tourists in travel photography? Understanding the interactive effects of human element and landscape types on visit intentions

IF 10.9 1区管理学 Q1 ENVIRONMENTAL STUDIES

Tourism Management Pub Date : 2025-04-07 DOI:10.1016/j.tourman.2025.105199

Fangxuan (Sam) Li , Jianan Ma , Xin Jin

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引用次数: 0

Abstract

Considering the important role of human elements in travel photographs, this study adopts three experiments to examine how the interaction between landscape type (cultural vs. natural) and human element type (locals vs. tourists) influences viewers’ intentions to visit a destination. Studies 1 and 2 reveal that cultural landscapes featuring locals and natural landscapes featuring tourists generate higher visit intentions. Furthermore, Study 3 identifies the mediating roles of destination authenticity and attractiveness. By applying visual rhetoric theory and Social Identity Theory, this study introduces locals and tourists as critical human elements in travel photographs and investigates their interactive effects with landscape types, contributing to the literature on the topic. This research sheds light on the reasons behind the ongoing debate regarding the impact of human elements in travel photographs. The study highlights the practical importance of strategically incorporating human elements into travel photography to enhance destination marketing effectiveness.

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在旅游摄影中拍摄当地人或游客？了解人文因素和景观类型对游客意向的交互影响

考虑到人文因素在旅游摄影中的重要作用，本研究采用三个实验来考察景观类型（文化与自然）和人文因素类型（当地人与游客）之间的相互作用如何影响观众访问目的地的意愿。研究1和研究2表明，以当地人为主体的文化景观和以游客为主体的自然景观产生更高的旅游意向。此外，研究3确定了目的地真实性和吸引力的中介作用。通过运用视觉修辞理论和社会认同理论，本研究将当地人和游客作为旅游照片中的关键人物元素，并探讨了他们与景观类型的互动效果，为这一主题的文献做出了贡献。这项研究揭示了关于旅行照片中人类因素影响的持续争论背后的原因。该研究强调了将人为因素策略性地融入旅游摄影以提高目的地营销效果的实际重要性。

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来源期刊

Tourism Management Multiple-

CiteScore

24.10

自引率

7.90%

发文量

190

审稿时长

45 days

期刊介绍： Tourism Management, the preeminent scholarly journal, concentrates on the comprehensive management aspects, encompassing planning and policy, within the realm of travel and tourism. Adopting an interdisciplinary perspective, the journal delves into international, national, and regional tourism, addressing various management challenges. Its content mirrors this integrative approach, featuring primary research articles, progress in tourism research, case studies, research notes, discussions on current issues, and book reviews. Emphasizing scholarly rigor, all published papers are expected to contribute to theoretical and/or methodological advancements while offering specific insights relevant to tourism management and policy.