Predatory competition, student expectations, unclear purpose: University leaders’ perceptions of the ‘neoliberal future’ of higher education in Brazil

IF 3 3区 教育学 Q1 EDUCATION & EDUCATIONAL RESEARCH
Marcello Romani-Dias, João Lins Pereira Filho, Gabriela Fracasso Moraes, Aline dos Santos Barbosa, Fernando Eduardo Kerschbaumer, Danielle Denes dos Santos
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引用次数: 0

Abstract

This study examines the role of predatory competition, student expectations and unclear institutional purposes in shaping the main management challenges present in Brazilian universities. The study explores the experiences, perceptions and recommendations of 42 rectors and academic directors working in Brazilian universities regarding the future of higher education in the country. In-depth interviews with these university leaders generated 482 pages of transcripts, analysed inductively and based on the content analysis technique. The data analysis indicates that managers, especially those who work in more recent private universities and do not belong to the large educational groups that dominate higher education in Brazil, will possibly face the greatest management challenges. The study results indicate the complex academic environment of Brazilian higher education institutions, dominated by harmful neoliberal principles, and characterised by low collaboration between higher education institutions, price wars, difficulty in differentiation, neglect of student expectations, conflicting interests, questioned legitimacy and institutional instability. The study offers recommendations for Brazilian universities to orient themselves towards the ‘neoliberal future’, especially by adopting a strategy to expand their educational services based on constant dialogue with the market, developing modern service management that focuses on people and improves the experience of its students, and defining a clear institutional purpose aligned with the demands of society and more deeply with the principles of sustainability and social responsibility.

掠夺性竞争、学生期望、不明确的目的:大学领导对巴西高等教育“新自由主义未来”的看法
本研究考察了掠夺性竞争、学生期望和不明确的制度目的在形成巴西大学目前的主要管理挑战中的作用。这项研究探讨了42位在巴西大学工作的校长和学术主任对该国高等教育未来的经验、看法和建议。对这些大学领导的深度访谈产生了482页的成绩单,并基于内容分析技术进行了归纳分析。数据分析表明,管理人员,特别是那些在最近的私立大学工作的人,不属于主导巴西高等教育的大型教育集团,将可能面临最大的管理挑战。研究结果表明,巴西高等教育机构的学术环境复杂,以有害的新自由主义原则为主导,其特点是高等教育机构之间的合作程度低、价格战、难以区分、忽视学生的期望、利益冲突、合法性受到质疑和制度不稳定。该研究为巴西大学提供了“新自由主义未来”的建议,特别是通过采用基于与市场不断对话的战略来扩大其教育服务,发展以人为本并改善学生体验的现代服务管理,并定义与社会需求一致的明确机构目标,更深入地与可持续性和社会责任原则相一致。
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来源期刊
British Educational Research Journal
British Educational Research Journal EDUCATION & EDUCATIONAL RESEARCH-
CiteScore
4.70
自引率
8.70%
发文量
71
期刊介绍: The British Educational Research Journal is an international peer reviewed medium for the publication of articles of interest to researchers in education and has rapidly become a major focal point for the publication of educational research from throughout the world. For further information on the association please visit the British Educational Research Association web site. The journal is interdisciplinary in approach, and includes reports of case studies, experiments and surveys, discussions of conceptual and methodological issues and of underlying assumptions in educational research, accounts of research in progress, and book reviews.
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