Gender and ethnic diversity and international success of Hollywood movies

IF 8.9 1区管理学 Q1 BUSINESS

Journal of World Business Pub Date : 2025-04-04 DOI:10.1016/j.jwb.2025.101646

Chinmay Pattnaik, Madhumita Nanda, Qiang (Steven) Lu

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引用次数: 0

Abstract

Does greater social inclusion and diversity lead to better commercial outcomes in cultural industries? We explore this research question in the context of Hollywood by examining how gender representation and ethnic diversity in movie casts influence international box office success. Our findings, based on data from 2000 to 2021 for >3000 Hollywood movies, suggest that gender diversity positively impacts international box office performance, whereas ethnic diversity has a negative effect. However, these relationships are contingent on movie genre (culture-neutral versus culture-sensitive) and international coproduction of movies. A culturally neutral genre with universal appeal weakens both the positive impact of gender diversity and the negative impact of ethnic diversity on international box office performance. In contrast, international co-production of movies strengthens the positive impact of gender diversity and the negative impact of ethnic diversity on international box office performance. Our study contributes to the growing international business (IB) literature by shedding light on how diversity influences internationalization and commercial success in global cultural industries.

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来源期刊

Journal of World Business BUSINESS-

CiteScore

16.50

自引率

11.20%

发文量

期刊介绍： The Journal of World Business holds a distinguished position as a leading publication within the realm of International Business. Rooted in a legacy dating back to 1965, when it was established as the Columbia Journal of World Business, JWB is committed to disseminating cutting-edge research that reflects significant advancements in the field. The journal actively seeks submissions that propel new theoretical frameworks and innovative perspectives on International Business phenomena. Aligned with its domain statement, submissions are expected to possess a clear multinational, cross-border, or international comparative focus, while remaining pertinent to the study of management and organizations. JWB particularly encourages submissions that challenge established theories or assumptions, presenting pioneering or counterintuitive findings. With an inclusive approach, the journal welcomes contributions from diverse conceptual and theoretical traditions, encompassing allied social sciences and behavioral sciences. Submissions should either develop new theories or rigorously test existing ones, employing a variety of qualitative, quantitative, or other methodological approaches. While JWB primarily caters to scholars and researchers, it values contributions that explore implications for Multinational Enterprises and their management, as well as ramifications for public policy and the broader societal role of business.