Gender and ethnic diversity and international success of Hollywood movies

IF 8.9 1区管理学 Q1 BUSINESS

Journal of World Business Pub Date : 2025-04-04 DOI:10.1016/j.jwb.2025.101646

Chinmay Pattnaik, Madhumita Nanda, Qiang (Steven) Lu

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引用次数: 0

Abstract

Does greater social inclusion and diversity lead to better commercial outcomes in cultural industries? We explore this research question in the context of Hollywood by examining how gender representation and ethnic diversity in movie casts influence international box office success. Our findings, based on data from 2000 to 2021 for >3000 Hollywood movies, suggest that gender diversity positively impacts international box office performance, whereas ethnic diversity has a negative effect. However, these relationships are contingent on movie genre (culture-neutral versus culture-sensitive) and international coproduction of movies. A culturally neutral genre with universal appeal weakens both the positive impact of gender diversity and the negative impact of ethnic diversity on international box office performance. In contrast, international co-production of movies strengthens the positive impact of gender diversity and the negative impact of ethnic diversity on international box office performance. Our study contributes to the growing international business (IB) literature by shedding light on how diversity influences internationalization and commercial success in global cultural industries.

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性别和种族多样性以及好莱坞电影在国际上的成功

更大的社会包容性和多样性是否会带来更好的文化产业商业成果？我们在好莱坞的背景下，通过研究电影演员中的性别代表性和种族多样性如何影响国际票房成功来探讨这个研究问题。我们的研究结果基于2000年至2021年的3000部好莱坞电影的数据，表明性别多样性对国际票房表现有积极影响，而种族多样性则有负面影响。然而，这些关系取决于电影类型（文化中立与文化敏感）和国际电影合作。具有普遍吸引力的文化中性类型既削弱了性别多样性对国际票房的积极影响，也削弱了种族多样性对国际票房的消极影响。相比之下，电影的国际合拍片强化了性别多样性对国际票房表现的积极影响和种族多样性的消极影响。我们的研究通过揭示多样性如何影响全球文化产业的国际化和商业成功，为不断增长的国际商业（IB）文献做出了贡献。

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来源期刊

Journal of World Business BUSINESS-

CiteScore

16.50

自引率

11.20%

发文量

期刊介绍： The Journal of World Business holds a distinguished position as a leading publication within the realm of International Business. Rooted in a legacy dating back to 1965, when it was established as the Columbia Journal of World Business, JWB is committed to disseminating cutting-edge research that reflects significant advancements in the field. The journal actively seeks submissions that propel new theoretical frameworks and innovative perspectives on International Business phenomena. Aligned with its domain statement, submissions are expected to possess a clear multinational, cross-border, or international comparative focus, while remaining pertinent to the study of management and organizations. JWB particularly encourages submissions that challenge established theories or assumptions, presenting pioneering or counterintuitive findings. With an inclusive approach, the journal welcomes contributions from diverse conceptual and theoretical traditions, encompassing allied social sciences and behavioral sciences. Submissions should either develop new theories or rigorously test existing ones, employing a variety of qualitative, quantitative, or other methodological approaches. While JWB primarily caters to scholars and researchers, it values contributions that explore implications for Multinational Enterprises and their management, as well as ramifications for public policy and the broader societal role of business.