Exploring relationship between digital dexterity, supply chain quality management, agility and performance – Empirical evidence from Indian B2B manufacturers

IF 7.5 1区管理学 Q1 BUSINESS

Industrial Marketing Management Pub Date : 2025-04-03 DOI:10.1016/j.indmarman.2025.03.008

Saumyaranjan Sahoo , Nazrul Islam , Ashwani Kumar , Sachin Kumar Mangla

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引用次数: 0

Abstract

The advent of cutting-edge digitalization has introduced a range of organizational capabilities that have been proposed to assist business-to-business (B2B) manufacturers in attaining a strategic advantage within the intensely competitive global landscape. Nevertheless, the process of digitization poses multiple roadblocks in its execution, leading to a sense of scepticism among manufacturers in the B2B sector about its adoption for the purpose of enhancing their quality management and agility across the supply chain. The current research is a pioneering effort in examining the interplay between digital dexterity (DigDex), supply chain quality management (SCQM), supply chain agility (SCAG), and supply chain performance (SCP) within the distinctive sphere of B2B manufacturing. In order to gain a deeper comprehension of the efficacy of the interplay between various functional capabilities, this study investigates the effectiveness of regulatory governance in providing assistance to B2B manufacturers. This examination is conducted through empirical analysis utilizing data collected from a sample of 291 B2B manufacturers based in India. The research advances the understanding of the mechanisms by which DigDex, SCQM, and SCAG interact for bettering SCP. Practically, these findings guide practitioners to optimize digital capabilities judiciously, tailoring regulatory governance approaches for comprehensive supply chain enhancement in the dynamic B2B manufacturing landscape.

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探索数字灵巧性、供应链质量管理、敏捷性和绩效之间的关系——来自印度B2B制造商的经验证据

尖端数字化的出现引入了一系列组织能力，这些组织能力被提议帮助企业对企业（B2B）制造商在竞争激烈的全球格局中获得战略优势。然而，数字化进程在其执行过程中遇到了多个障碍，导致B2B行业的制造商对采用数字化来提高其整个供应链的质量管理和敏捷性持怀疑态度。目前的研究是在B2B制造的独特领域中，对数字灵巧性（DigDex）、供应链质量管理（SCQM）、供应链敏捷性（SCAG）和供应链绩效（SCP）之间相互作用的开创性努力。为了更深入地了解各种功能能力之间相互作用的有效性，本研究调查了监管治理在为B2B制造商提供帮助方面的有效性。本研究是通过利用从291个印度B2B制造商样本收集的数据进行实证分析的。该研究促进了对DigDex、SCQM和SCAG相互作用以改善SCP的机制的理解。实际上，这些发现指导从业者明智地优化数字能力，为动态B2B制造环境中的全面供应链增强量身定制监管治理方法。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Industrial Marketing Management Multiple-

CiteScore

17.30

自引率

20.40%

发文量

255

期刊介绍： Industrial Marketing Management delivers theoretical, empirical, and case-based research tailored to the requirements of marketing scholars and practitioners engaged in industrial and business-to-business markets. With an editorial review board comprising prominent international scholars and practitioners, the journal ensures a harmonious blend of theory and practical applications in all articles. Scholars from North America, Europe, Australia/New Zealand, Asia, and various global regions contribute the latest findings to enhance the effectiveness and efficiency of industrial markets. This holistic approach keeps readers informed with the most timely data and contemporary insights essential for informed marketing decisions and strategies in global industrial and business-to-business markets.