Objective data and geospatial analysis of event impact on community wellbeing: The Masters Golf Tournament

Abstract

Understanding the impact of hosting events on residents' wellbeing is essential, as it can influence community living standards and overall life satisfaction. Previous research has largely relied on subjective and self-reported data to assess the wellbeing of residents. This study enhances the event tourism literature by applying Core-Periphery Structure (C/PS) theory to assess the long-term impact of the Masters Golf Tournament on community wellbeing by analyzing thirteen years of objective data (2010–2022). Applying Universal Kriging and Propensity Score Matching, we reveal mixed outcomes across regions, challenging traditional assumptions that benefits in core area come at the expense of peripheral regions. Our approach moves beyond perception-based studies by offering a replicable framework for evaluating spatial dynamics and legacy of events. Practically, findings guide local authorities by highlighting opportunities such as improved health behaviors and challenges such as strained clinical care resources, which together underscore the need for balanced strategies in host communities.