How agency alliances with complementors moderate quality assurance, product originality, and success in platform ecosystems

Digital Business Pub Date : 2025-03-27 DOI:10.1016/j.digbus.2025.100118

JiYu Kim , Jaesun Yeom , Han-Gyun Woo

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Abstract

Previous research on platform ecosystems has mainly focused on the relationships between users, complementors, and platform owners. However, the growing presence of agencies within platform-based markets has received little attention. Complementors are affiliated with an agency or work independently when offering products on a platform-based market. This study investigates the impact of agency affiliation on complementor success and explores how this relationship is influenced by product quality assurance and originality. Using a panel dataset of 188 mobile game applications from Google Play, we employ Generalized Least Squares (GLS) estimation to analyze agency alliance direct and moderating effects on complementor performance. Our findings indicate that an agency alliance is positively associated with complementor performance. However, it is better to work independently when complementors are capable of developing products that can differentiate themselves from competitors. This study contributes to the literature by shedding light on agencies' role as intermediaries within platform ecosystems and expands our understanding of platform dynamics.

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在平台生态系统中，与互补机构的联盟如何缓和质量保证、产品原创性和成功

以往对平台生态系统的研究主要集中在用户、互补者和平台所有者之间的关系。然而，在基于平台的市场中，越来越多的代理机构却很少受到关注。在基于平台的市场上提供产品时，互补商与代理机构有关联或独立工作。本研究考察了代理隶属关系对互补成功的影响，并探讨了这种关系如何受到产品质量保证和独创性的影响。利用b谷歌Play的188个手机游戏应用的面板数据集，我们采用广义最小二乘（GLS）估计来分析代理联盟对互补性能的直接和调节作用。我们的研究结果表明，代理联盟与互补绩效呈正相关。然而，当互补者有能力开发出能够区别于竞争对手的产品时，最好是独立工作。本研究通过揭示机构在平台生态系统中作为中介的角色，扩展了我们对平台动态的理解，从而为文献做出了贡献。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Digital Business

CiteScore

7.40

自引率

0.00%

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