Investigating the role of travel motivation and perceived authenticity in traveler visitation to heritage sites

IF 8.9 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Destination Marketing & Management Pub Date : 2025-04-02 DOI:10.1016/j.jdmm.2025.101006

Xin Cheng , Yuchen Xu , Jiachen Li , Xiaoting Chi , Seongseop (Sam) Kim , Heesup Han

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引用次数: 0

Abstract

In recent years, sites with unique culture and heritage have become particularly popular tourist destinations. This study conducted an online survey with tourists who had visited the Emperor Qinshihuang's Mausoleum Site Museum and aimed to explore how travel motivations and perceived authenticity influence their intention to visit heritage sites. This study utilizes structural equation modeling (SEM) to examine its antecedents and employs fuzzy set qualitative comparative analysis (fsQCA) to test the data. This combination of symmetrical and asymmetrical approaches uncovers the various configurations that influence visitors' intentions to visit heritage sites. The results indicate that travel motivation and perceived authenticity should be jointly considered and studied as factors predicting the intention to visit heritage sites. These substantive findings not only contribute to the literature on heritage tourism. It also provides destination marketing personnel and stakeholders with the best combination to attract potential tourists and optimize management and development of new services.

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调查旅游动机和感知真实性在游客参观遗产地中的作用

近年来，具有独特文化和遗产的景点已成为特别受欢迎的旅游目的地。本研究对参观过秦始皇陵遗址博物馆的游客进行了一项在线调查，旨在探讨旅游动机和感知真实性如何影响他们参观遗址的意愿。本研究采用结构方程模型（SEM）检验其前因，并采用模糊集定性比较分析（fsQCA）对数据进行检验。这种对称和不对称方法的结合揭示了影响游客访问遗产地意图的各种配置。研究结果表明，旅游动机和感知真实性作为预测遗产地旅游意愿的因素，需要共同考虑和研究。这些实质性的发现不仅有助于遗产旅游的研究。它还为目的地营销人员和利益相关者提供了吸引潜在游客和优化管理和开发新服务的最佳组合。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Destination Marketing & Management Multiple-

CiteScore

18.60

自引率

3.60%

发文量

审稿时长

43 days

期刊介绍： The Journal of Destination Marketing & Management (JDMM) is an international journal that focuses on the study of tourist destinations, specifically their marketing and management. It aims to provide a critical understanding of all aspects of destination marketing and management, considering their unique contexts in terms of policy, planning, economics, geography, and history. The journal seeks to develop a strong theoretical foundation in this field by incorporating knowledge from various disciplinary approaches. Additionally, JDMM aims to promote critical thinking and innovation in destination marketing and management, expand the boundaries of knowledge, and serve as a platform for international idea exchange.