AI and the advent of the cyborg behavioral scientist

IF 4 2区 管理学 Q2 BUSINESS
Geoff Tomaino, Alan D. J. Cooke, Jim Hoover
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引用次数: 0

Abstract

Large Language Models have been incorporated into an astounding breadth of professional domains. Given their capabilities, many intellectual laborers naturally question to what extent these AI models will be able to usurp their own jobs. As behavioral scientists, we performed an effort to examine the extent to which an AI can perform our roles. To achieve this, we utilized commercially available AIs (e.g., ChatGPT 4) to perform each step of the research process, culminating in an AI-written manuscript. We attempted to intervene as little as possible in the AI-led idea generation, empirical testing, analysis, and reporting. This allowed us to assess the limits of AIs in a behavioral research context and propose guidelines for behavioral researchers wanting to utilize AI. We found that the AIs were adept at some parts of the process and wholly inadequate at others. Our overall recommendation is that behavioral researchers use AIs judiciously and carefully monitor the outputs for quality and coherence. We additionally draw implications for editorial teams, doctoral student training, and the broader research ecosystem.

人工智能和半机械人行为科学家的出现
大型语言模型已经被纳入了一个惊人的专业领域。考虑到它们的能力,许多智力劳动者自然会质疑这些人工智能模型在多大程度上能够取代他们自己的工作。作为行为科学家,我们努力研究人工智能在多大程度上可以扮演我们的角色。为了实现这一目标,我们利用商业上可用的人工智能(例如,ChatGPT 4)来执行研究过程的每个步骤,最终以人工智能撰写的手稿结束。我们试图尽可能少地干预人工智能主导的想法产生、实证测试、分析和报告。这使我们能够评估人工智能在行为研究背景下的局限性,并为想要利用人工智能的行为研究人员提出指导方针。我们发现人工智能在这个过程的某些部分很熟练,而在其他部分则完全不熟练。我们的总体建议是,行为研究人员明智地使用人工智能,并仔细监控产出的质量和一致性。我们还为编辑团队、博士生培训和更广泛的研究生态系统提供了启示。
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来源期刊
CiteScore
8.40
自引率
14.60%
发文量
51
期刊介绍: The Journal of Consumer Psychology is devoted to psychological perspectives on the study of the consumer. It publishes articles that contribute both theoretically and empirically to an understanding of psychological processes underlying consumers thoughts, feelings, decisions, and behaviors. Areas of emphasis include, but are not limited to, consumer judgment and decision processes, attitude formation and change, reactions to persuasive communications, affective experiences, consumer information processing, consumer-brand relationships, affective, cognitive, and motivational determinants of consumer behavior, family and group decision processes, and cultural and individual differences in consumer behavior.
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