Mental health and well-being in business-to-business markets

IF 7.5 1区管理学 Q1 BUSINESS

Industrial Marketing Management Pub Date : 2025-04-01 DOI:10.1016/j.indmarman.2025.02.019

Bruno Lussier , Nawar N. Chaker , Melissa W. Clark , Willy Bolander

引用次数: 0

Abstract

This editorial provides a valuable foundation for researchers seeking to deepen their understanding of mental health and well-being in business-to-business markets while sparking novel research ideas and opportunities in this critical area. To do so, we first offer a conceptual background of this expanding focus area. Next, we organize the articles in the special issue by forces (internal vs. external) and individual roles (e.g., customers, frontline employees, middle managers, executives/owners) into a helpful framework for researchers and practitioners working in this space. We conclude by prioritizing a future research agenda based on insights from subject matter experts at a workshop conducted at the 2024 American Marketing Association (AMA) Winter Academic Conference.

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企业对企业市场中的心理健康和福祉

这篇社论为寻求加深对企业对企业市场的心理健康和福祉的理解的研究人员提供了宝贵的基础，同时在这一关键领域激发了新的研究思路和机会。为此，我们首先提供这一不断扩大的重点领域的概念背景。接下来，我们将特刊中的文章按力量（内部与外部）和个人角色（例如，客户、一线员工、中层管理人员、高管/所有者）组织成一个有用的框架，供在这个领域工作的研究人员和实践者使用。最后，我们根据2024年美国营销协会（AMA）冬季学术会议上主题专家的见解，对未来的研究议程进行了优先排序。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Industrial Marketing Management Multiple-

CiteScore

17.30

自引率

20.40%

发文量

255

期刊介绍： Industrial Marketing Management delivers theoretical, empirical, and case-based research tailored to the requirements of marketing scholars and practitioners engaged in industrial and business-to-business markets. With an editorial review board comprising prominent international scholars and practitioners, the journal ensures a harmonious blend of theory and practical applications in all articles. Scholars from North America, Europe, Australia/New Zealand, Asia, and various global regions contribute the latest findings to enhance the effectiveness and efficiency of industrial markets. This holistic approach keeps readers informed with the most timely data and contemporary insights essential for informed marketing decisions and strategies in global industrial and business-to-business markets.