{"title":"From Attitude to Action: A Moderated Mediation Model for the Engagement of Green Attitude, Green Impulse Buying, and Consumer Citizenship Behavior","authors":"Khizar Hayat, Qingyu Zhang, Maria Jose Sousa","doi":"10.1002/bse.4268","DOIUrl":null,"url":null,"abstract":"The escalating concerns surrounding global climate change and environmental degradation, alongside a growing emphasis on societal well‐being, have encouraged consumers to adopt environmentally conscious shopping practices. This study aims to investigate the mechanisms through which pro‐environmental attitudes influence sustainable consumption behaviors by examining the interplay among green attitudes, impulse buying tendency (IBT), and consumer citizenship behavior (CCB). Specifically, the study explores the mediating role of IBT in connecting green attitudes to green buying impulsively and the moderating effects of climate change concerns, social media usage, and hedonic motives. The findings reveal that green attitudes significantly influence IBT and green buying impulsively, with IBT acting as a mediator. Furthermore, climate change concerns, social media usage, and hedonic motives significantly moderate the proposed relationships, transforming sustainable consumption patterns (e.g., green buying impulsively and intention to continue) and CCB. This study contributes to the literature by identifying the psychological and social drivers of green consumption behaviors and their interactions with environmental concerns. It offers actionable insights for policymakers and businesses to develop targeted strategies that encourage pro‐environmental behaviors, fostering a more sustainable and environmentally conscious consumer landscape.","PeriodicalId":9518,"journal":{"name":"Business Strategy and The Environment","volume":"16 1","pages":""},"PeriodicalIF":12.5000,"publicationDate":"2025-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Business Strategy and The Environment","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1002/bse.4268","RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0
Abstract
The escalating concerns surrounding global climate change and environmental degradation, alongside a growing emphasis on societal well‐being, have encouraged consumers to adopt environmentally conscious shopping practices. This study aims to investigate the mechanisms through which pro‐environmental attitudes influence sustainable consumption behaviors by examining the interplay among green attitudes, impulse buying tendency (IBT), and consumer citizenship behavior (CCB). Specifically, the study explores the mediating role of IBT in connecting green attitudes to green buying impulsively and the moderating effects of climate change concerns, social media usage, and hedonic motives. The findings reveal that green attitudes significantly influence IBT and green buying impulsively, with IBT acting as a mediator. Furthermore, climate change concerns, social media usage, and hedonic motives significantly moderate the proposed relationships, transforming sustainable consumption patterns (e.g., green buying impulsively and intention to continue) and CCB. This study contributes to the literature by identifying the psychological and social drivers of green consumption behaviors and their interactions with environmental concerns. It offers actionable insights for policymakers and businesses to develop targeted strategies that encourage pro‐environmental behaviors, fostering a more sustainable and environmentally conscious consumer landscape.
期刊介绍:
Business Strategy and the Environment (BSE) is a leading academic journal focused on business strategies for improving the natural environment. It publishes peer-reviewed research on various topics such as systems and standards, environmental performance, disclosure, eco-innovation, corporate environmental management tools, organizations and management, supply chains, circular economy, governance, green finance, industry sectors, and responses to climate change and other contemporary environmental issues. The journal aims to provide original contributions that enhance the understanding of sustainability in business. Its target audience includes academics, practitioners, business managers, and consultants. However, BSE does not accept papers on corporate social responsibility (CSR), as this topic is covered by its sibling journal Corporate Social Responsibility and Environmental Management. The journal is indexed in several databases and collections such as ABI/INFORM Collection, Agricultural & Environmental Science Database, BIOBASE, Emerald Management Reviews, GeoArchive, Environment Index, GEOBASE, INSPEC, Technology Collection, and Web of Science.