From Attitude to Action: A Moderated Mediation Model for the Engagement of Green Attitude, Green Impulse Buying, and Consumer Citizenship Behavior

IF 12.5 1区管理学 Q1 BUSINESS

Business Strategy and The Environment Pub Date : 2025-04-01 DOI:10.1002/bse.4268

Khizar Hayat, Qingyu Zhang, Maria Jose Sousa

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引用次数: 0

Abstract

The escalating concerns surrounding global climate change and environmental degradation, alongside a growing emphasis on societal well‐being, have encouraged consumers to adopt environmentally conscious shopping practices. This study aims to investigate the mechanisms through which pro‐environmental attitudes influence sustainable consumption behaviors by examining the interplay among green attitudes, impulse buying tendency (IBT), and consumer citizenship behavior (CCB). Specifically, the study explores the mediating role of IBT in connecting green attitudes to green buying impulsively and the moderating effects of climate change concerns, social media usage, and hedonic motives. The findings reveal that green attitudes significantly influence IBT and green buying impulsively, with IBT acting as a mediator. Furthermore, climate change concerns, social media usage, and hedonic motives significantly moderate the proposed relationships, transforming sustainable consumption patterns (e.g., green buying impulsively and intention to continue) and CCB. This study contributes to the literature by identifying the psychological and social drivers of green consumption behaviors and their interactions with environmental concerns. It offers actionable insights for policymakers and businesses to develop targeted strategies that encourage pro‐environmental behaviors, fostering a more sustainable and environmentally conscious consumer landscape.

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从态度到行动：绿色态度参与、绿色冲动购买与消费者公民行为的中介模型

随着人们对全球气候变化和环境恶化的日益关注，以及对社会福祉的日益重视，消费者开始采取环保的购物方式。本研究旨在通过考察绿色态度、冲动购买倾向和消费者公民行为之间的相互作用，探讨亲环境态度影响可持续消费行为的机制。具体而言，本研究探讨了IBT在绿色态度与绿色冲动购买之间的中介作用，以及气候变化担忧、社交媒体使用和享乐动机的调节作用。研究发现，绿色态度显著影响个人行为和绿色冲动购买，其中个人行为起中介作用。此外，气候变化问题、社交媒体使用和享乐动机显著调节了所提出的关系，改变了可持续消费模式（例如，冲动的绿色购买和持续的意愿）和CCB。本研究通过确定绿色消费行为的心理和社会驱动因素及其与环境问题的相互作用，为文献做出了贡献。它为政策制定者和企业提供了可操作的见解，以制定有针对性的战略，鼓励亲环境行为，培养更具可持续性和环保意识的消费者景观。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Business Strategy and The Environment Multiple-

CiteScore

22.50

自引率

19.40%

发文量

336

期刊介绍： Business Strategy and the Environment (BSE) is a leading academic journal focused on business strategies for improving the natural environment. It publishes peer-reviewed research on various topics such as systems and standards, environmental performance, disclosure, eco-innovation, corporate environmental management tools, organizations and management, supply chains, circular economy, governance, green finance, industry sectors, and responses to climate change and other contemporary environmental issues. The journal aims to provide original contributions that enhance the understanding of sustainability in business. Its target audience includes academics, practitioners, business managers, and consultants. However, BSE does not accept papers on corporate social responsibility (CSR), as this topic is covered by its sibling journal Corporate Social Responsibility and Environmental Management. The journal is indexed in several databases and collections such as ABI/INFORM Collection, Agricultural & Environmental Science Database, BIOBASE, Emerald Management Reviews, GeoArchive, Environment Index, GEOBASE, INSPEC, Technology Collection, and Web of Science.