Evaluating the carpooling potential among travelers in the suburbs of Islamabad considering carpooling clubs, monetary incentives, and digital apps

IF 4.1 2区工程技术 Q2 BUSINESS

Research in Transportation Business and Management Pub Date : 2025-03-31 DOI:10.1016/j.rtbm.2025.101363

Abdus Samad Farooq , Muhammad Ashraf Javid , Muhammad Khizar Hassan , Izza Anwer

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引用次数: 0

Abstract

Global cities are facing unprecedented traffic congestion challenges that could be solved by travel demand management (TDM) measures. Carpooling is one of these measures to lessen road traffic congestion by reducing the use of single-occupancy vehicles. A questionnaire (n = 150) was conducted in eight suburban towns in Islamabad, Pakistan, to understand commuters' perspectives towards carpooling, considering carpooling clubs, monetary incentives, and digital apps. The analysis shows that 58 % of commuters were interested in carpooling if their clubs can improve their trust in other ride-mates. Also, carpooling clubs can reduce travel costs without delaying travel times and distances. Ordered logistic regression analysis revealed that education level, monthly income, car driving, Facebook and WhatsApp groups, online websites, and club mobility applications are significant predictors of travelers' Carpooling interests when considering dedicated carpooling clubs. Prior knowledge of carpooling, marital status, education level, present travel mode, and carpooling Facebook group variables are significant predictors of carpooling interests with clubs and incentives. Additionally, commuters perceive carpooling club WhatsApp groups as easy and practical to access carpooling; however, mobile applications can better secure their privacy and make ride-matching convenient. Lastly, the relationships between total travel costs and the number of carpooling people were analyzed using the innovative sustainable carpool club model and Hotelling's line. These findings provide insights into the importance of carpooling clubs and digital apps for promoting carpooling as a sustainable and low-budget travel alternative in the community.

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来源期刊

Research in Transportation Business and Management Multiple-

CiteScore

7.10

自引率

8.30%

发文量

175

期刊介绍： Research in Transportation Business & Management (RTBM) will publish research on international aspects of transport management such as business strategy, communication, sustainability, finance, human resource management, law, logistics, marketing, franchising, privatisation and commercialisation. Research in Transportation Business & Management welcomes proposals for themed volumes from scholars in management, in relation to all modes of transport. Issues should be cross-disciplinary for one mode or single-disciplinary for all modes. We are keen to receive proposals that combine and integrate theories and concepts that are taken from or can be traced to origins in different disciplines or lessons learned from different modes and approaches to the topic. By facilitating the development of interdisciplinary or intermodal concepts, theories and ideas, and by synthesizing these for the journal''s audience, we seek to contribute to both scholarly advancement of knowledge and the state of managerial practice. Potential volume themes include: -Sustainability and Transportation Management- Transport Management and the Reduction of Transport''s Carbon Footprint- Marketing Transport/Branding Transportation- Benchmarking, Performance Measurement and Best Practices in Transport Operations- Franchising, Concessions and Alternate Governance Mechanisms for Transport Organisations- Logistics and the Integration of Transportation into Freight Supply Chains- Risk Management (or Asset Management or Transportation Finance or ...): Lessons from Multiple Modes- Engaging the Stakeholder in Transportation Governance- Reliability in the Freight Sector