Do virtual makeovers achieve a better trip? The role of tourists' photo editing and sharing behavior in experience evaluation and memorability

IF 7.3 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Tourism Management Perspectives Pub Date : 2025-04-01 DOI:10.1016/j.tmp.2025.101359

Ningqiao Li , Fang Meng , Xiaonan Zhang , Bi Yang

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引用次数: 0

Abstract

Tourists' photo editing behavior has increasingly become an integral part in their travel activities, yet it has received limited research attention. This study aims to examine the impact of photo editing on tourists' experience evaluation and memorability, as well as the underlying mechanism of emotional arousal and the moderating effect of photo sharing on social media. This study employed one pre-study survey and four empirical experiments across different tourism settings (e.g., beach town, restaurant). The findings reveal that photo editing significantly improves tourists' overall evaluation and perceived memorability of the experience through heightened emotional arousal. Moreover, the effect of photo editing via emotional arousal is attenuated when people share photos on social media. This study enriches the theoretical understanding of tourist experiences mediated by photo editing technologies and updates the tourist gaze framework, while also offering valuable practical insights for hospitality businesses and destination marketers.

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虚拟化妆能让旅行更愉快吗？游客的照片编辑与分享行为在体验评价与记忆中的作用

游客的照片编辑行为越来越成为其旅游活动中不可或缺的一部分，但研究关注有限。本研究旨在探讨照片编辑对游客体验评价和记忆的影响，以及社交媒体上照片分享的情绪唤醒和调节作用的潜在机制。本研究采用一项研究前调查和四项实证实验，跨越不同的旅游环境（如海滨小镇、餐厅）。研究发现，照片编辑通过提高游客的情绪唤醒，显著提高了游客的整体评价和感知记忆。此外，当人们在社交媒体上分享照片时，通过情绪唤醒进行照片编辑的效果会减弱。本研究丰富了照片编辑技术对游客体验中介的理论认识，更新了游客凝视框架，同时也为酒店企业和目的地营销人员提供了有价值的实践见解。

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来源期刊

Tourism Management Perspectives Multiple-

CiteScore

15.60

自引率

3.40%

发文量

审稿时长

59 days

期刊介绍： Tourism Management Perspectives is an interdisciplinary journal that focuses on the planning and management of travel and tourism. It covers topics such as tourist experiences, their consequences for communities, economies, and environments, the creation of image, the shaping of tourist experiences and perceptions, and the management of tourist organizations and destinations. The journal's editorial board consists of experienced international professionals and it shares the board with Tourism Management. The journal covers socio-cultural, technological, planning, and policy aspects of international, national, and regional tourism, as well as specific management studies. It encourages papers that introduce new research methods and critique existing ones in the context of tourism research. The journal publishes empirical research articles and high-quality review articles on important topics and emerging themes that enhance the theoretical and conceptual understanding of key areas within travel and tourism management.