What makes a review voted? A mixed-method analysis of review content and voter characteristics

IF 9.9 1区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

International Journal of Hospitality Management Pub Date : 2025-03-30 DOI:10.1016/j.ijhm.2025.104207

Yuqiu Wang , Maoxin (Molson) Han , Kai Li

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引用次数: 0

Abstract

To alleviate information overload in review forums, travel platforms have employed the voting mechanism, which induces two outcomes (i.e., review and helpfulness votes). Although previous hospitality research has discussed the determinants of helpfulness votes, relatively limited studies have focused on review votes. Motivated by the difference between helpfulness and review votes, this study aims to confirm the moderating effect of review length on the relationship between rating extremity (i.e., the difference between review rating and average rating) and review votes and differentiates this interplay for positive and negative rating extremity. Additionally, we aim to discuss the effect of psychological distance (proxied by temporal and spatial distance) between reviewers and voters. Conducting an econometric analysis (Study 1), a deep learning analysis (Study 2), and an online experiment (Study 3), we first confirm the interplay between rating extremity and review length on review votes. Then, we suggest that this interplay is insignificant (negative) for positive (negative) rating extremity. Finally, the positive influence of temporal and spatial distance on review votes is also confirmed. This study not only contributes to the antecedents of review votes literature but also beneficial for platforms guide user attention.

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为了减轻评论论坛的信息过载，旅游平台采用了投票机制，该机制会产生两种结果（即评论票和有用性票）。虽然以往的酒店业研究讨论了有用性投票的决定因素，但关注评论投票的研究相对有限。出于有用性和评论票数之间的差异，本研究旨在证实评论长度对评分极值（即评论评分与平均评分之间的差异）和评论票数之间关系的调节作用，并区分正负评分极值之间的相互影响。此外，我们还旨在讨论评论者和投票者之间的心理距离（以时间和空间距离为代表）的影响。通过计量经济学分析（研究 1）、深度学习分析（研究 2）和在线实验（研究 3），我们首先证实了评分极端性和评论长度对评论投票的相互影响。然后，我们提出，对于正（负）评分极端性而言，这种相互作用并不显著（负）。最后，时空距离对评论投票的积极影响也得到了证实。这项研究不仅为评论投票的前因文献做出了贡献，而且也有利于平台引导用户关注。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Hospitality Management HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

21.20

自引率

9.40%

发文量

218

审稿时长

85 days

期刊介绍： The International Journal of Hospitality Management serves as a platform for discussing significant trends and advancements in various disciplines related to the hospitality industry. The publication covers a wide range of topics, including human resources management, consumer behavior and marketing, business forecasting and applied economics, operational management, strategic management, financial management, planning and design, information technology and e-commerce, training and development, technological developments, and national and international legislation. In addition to covering these topics, the journal features research papers, state-of-the-art reviews, and analyses of business practices within the hospitality industry. It aims to provide readers with valuable insights and knowledge in order to advance research and improve practices in the field. The journal is also indexed and abstracted in various databases, including the Journal of Travel Research, PIRA, Academic Journal Guide, Documentation Touristique, Leisure, Recreation and Tourism Abstracts, Lodging and Restaurant Index, Scopus, CIRET, and the Social Sciences Citation Index. This ensures that the journal's content is widely accessible and discoverable by researchers and practitioners in the hospitality field.