Jing Liu , Fu-Chieh Hsu , Jing Yu , Jie Cao , Huiwen Mai
{"title":"When humble AI meets narcissistic customers: A terror management perspective","authors":"Jing Liu , Fu-Chieh Hsu , Jing Yu , Jie Cao , Huiwen Mai","doi":"10.1016/j.ijinfomgt.2025.102904","DOIUrl":null,"url":null,"abstract":"<div><div>The advancement of artificial intelligence (AI) has introduced unprecedented existential threats and social issues. This research integrates the understudied humility traits into AI assistants to mitigate the rising AI threat, exploring the interactions between AI humility, perceived AI threat, and customer narcissism on service satisfaction. Findings from the three-way interaction in a between-subjects quasi-experimental design reveal that under low AI threat, humble AI assistants enhance parasocial interaction and satisfaction, particularly for customers with low to moderate narcissism. Conversely, under high AI threat, these traits may be ineffective or counterproductive for such customers, while highly narcissistic individuals may still benefit. This research mainly contributes to the literature by extending humility to non-human entities to introduce a new coping with existential anxiety themed in terror management theory.</div></div>","PeriodicalId":48422,"journal":{"name":"International Journal of Information Management","volume":"83 ","pages":"Article 102904"},"PeriodicalIF":20.1000,"publicationDate":"2025-03-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Information Management","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0268401225000362","RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"INFORMATION SCIENCE & LIBRARY SCIENCE","Score":null,"Total":0}
引用次数: 0
Abstract
The advancement of artificial intelligence (AI) has introduced unprecedented existential threats and social issues. This research integrates the understudied humility traits into AI assistants to mitigate the rising AI threat, exploring the interactions between AI humility, perceived AI threat, and customer narcissism on service satisfaction. Findings from the three-way interaction in a between-subjects quasi-experimental design reveal that under low AI threat, humble AI assistants enhance parasocial interaction and satisfaction, particularly for customers with low to moderate narcissism. Conversely, under high AI threat, these traits may be ineffective or counterproductive for such customers, while highly narcissistic individuals may still benefit. This research mainly contributes to the literature by extending humility to non-human entities to introduce a new coping with existential anxiety themed in terror management theory.
期刊介绍:
The International Journal of Information Management (IJIM) is a distinguished, international, and peer-reviewed journal dedicated to providing its readers with top-notch analysis and discussions within the evolving field of information management. Key features of the journal include:
Comprehensive Coverage:
IJIM keeps readers informed with major papers, reports, and reviews.
Topical Relevance:
The journal remains current and relevant through Viewpoint articles and regular features like Research Notes, Case Studies, and a Reviews section, ensuring readers are updated on contemporary issues.
Focus on Quality:
IJIM prioritizes high-quality papers that address contemporary issues in information management.