Contrastive learning with adversarial masking for sequential recommendation

IF 5.9 3区 管理学 Q1 BUSINESS
Rongzheng Xiang , Jiajin Huang , Jian Yang
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引用次数: 0

Abstract

Sequential recommendation is of paramount importance for predicting user preferences based on their historical interactions. Recent studies have leveraged contrastive learning as an auxiliary task to enhance sequence representations, with the goal of improving recommendation accuracy. However, an important challenge arises: random item masking, a key component of contrastive learning, while promoting robust representations through intricate semantic inference, may inadvertently distort the original sequence semantics to some extent. In contrast, methods that prioritize the preservation of sequence semantics tend to neglect the essential masking mechanism for robust representation learning. To address this issue, we propose a model called Contrastive Learning with Adversarial Masking (CLAM) for sequential recommendation. CLAM consists of three core components: an inference module, an occlusion module, and a multi-task learning paradigm. During training, the occlusion module is optimized to perturb the inference module in both recommendation generation and contrastive learning tasks by adaptively generating item embedding masks. This adversarial training framework enables CLAM to balance sequential pattern preservation with the acquisition of robust representations in the inference module for recommendation tasks. Our extensive experiments on four benchmark datasets demonstrate the effectiveness of CLAM. It achieves significant improvements in sequential recommendation accuracy and robustness against noisy interactions.
序列推荐的对抗掩蔽对比学习
顺序推荐对于根据用户的历史交互预测用户偏好至关重要。最近的研究利用对比学习作为辅助任务来增强序列表示,目的是提高推荐的准确性。然而,一个重要的挑战出现了:随机项掩蔽,对比学习的一个关键组成部分,虽然通过复杂的语义推理促进鲁棒表示,但可能在某种程度上无意中扭曲了原始序列语义。相比之下,优先考虑序列语义保存的方法往往忽略了鲁棒表示学习的基本屏蔽机制。为了解决这个问题,我们提出了一个序列推荐的对比学习与对抗掩蔽(CLAM)模型。CLAM由三个核心组件组成:推理模块、遮挡模块和多任务学习范式。在训练过程中,对遮挡模块进行优化,通过自适应地生成项目嵌入掩码,在推荐生成和对比学习任务中干扰推理模块。这种对抗性训练框架使CLAM能够在推荐任务的推理模块中平衡顺序模式保存和鲁棒表示的获取。我们在四个基准数据集上的大量实验证明了CLAM的有效性。它显著提高了序列推荐的准确性和抗噪声交互的鲁棒性。
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来源期刊
Electronic Commerce Research and Applications
Electronic Commerce Research and Applications 工程技术-计算机:跨学科应用
CiteScore
10.10
自引率
8.30%
发文量
97
审稿时长
63 days
期刊介绍: Electronic Commerce Research and Applications aims to create and disseminate enduring knowledge for the fast-changing e-commerce environment. A major dilemma in e-commerce research is how to achieve a balance between the currency and the life span of knowledge. Electronic Commerce Research and Applications will contribute to the establishment of a research community to create the knowledge, technology, theory, and applications for the development of electronic commerce. This is targeted at the intersection of technological potential and business aims.
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