More variety-seeking in sorted versus non-sorted option displays in hospitality: The moderating effect of optimal stimulation level

IF 9.9 1区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

International Journal of Hospitality Management Pub Date : 2025-03-27 DOI:10.1016/j.ijhm.2025.104173

Jungkeun Kim , Jihoon Jhang , Seongseop (Sam) Kim , Areum Cho , Jeong Hyun Kim

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引用次数: 0

Abstract

Online hospitality and travel agencies frequently employ sorting functions to help consumers in making decisions more easily. This study aimed to investigate the impact of sorting product information on variety seeking and further examine the moderating role of optimal stimulation level (OSL). A series of four studies was undertaken. It was found that sorting information by price stimulated a high level of variety-seeking in Studies 1 and 2. Respondents’ choice of different sub-categories, given a fixed number of choices, was higher when the product information was displayed sorted (vs. non-sorted) in Study 3. Study 4 showed that sorting tactics were more effective as variety-seeking and OSL increased, while the non-sorted option was more effective with a low OSL level and low variety-seeking. The findings demonstrate the efficacy of sorting effects and consumer psychological variables in displaying product attributes such as price or attractions on online hospitality and travel agencies' websites.

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来源期刊

International Journal of Hospitality Management HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

21.20

自引率

9.40%

发文量

218

审稿时长

85 days

期刊介绍： The International Journal of Hospitality Management serves as a platform for discussing significant trends and advancements in various disciplines related to the hospitality industry. The publication covers a wide range of topics, including human resources management, consumer behavior and marketing, business forecasting and applied economics, operational management, strategic management, financial management, planning and design, information technology and e-commerce, training and development, technological developments, and national and international legislation. In addition to covering these topics, the journal features research papers, state-of-the-art reviews, and analyses of business practices within the hospitality industry. It aims to provide readers with valuable insights and knowledge in order to advance research and improve practices in the field. The journal is also indexed and abstracted in various databases, including the Journal of Travel Research, PIRA, Academic Journal Guide, Documentation Touristique, Leisure, Recreation and Tourism Abstracts, Lodging and Restaurant Index, Scopus, CIRET, and the Social Sciences Citation Index. This ensures that the journal's content is widely accessible and discoverable by researchers and practitioners in the hospitality field.