Using reminders with reward opportunities to reduce spectator no-show behavior

IF 10.5 1区管理学 Q1 BUSINESS

Journal of Business Research Pub Date : 2025-03-26 DOI:10.1016/j.jbusres.2025.115318

Dominik Schreyer , Steve J. Bickley , Ho Fai (Ben) Chan , Sascha L. Schmidt , Benno Torgler

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引用次数: 0

Abstract

Because no-show behavior leads to operational inefficiencies and diminishing returns for service firms, in particular, a growing number of authors have demonstrated the potential of using reminders to reduce no-show rates. However, given the highly contextually driven nature of these previous studies, it remains unclear whether reminders are also an effective means to reduce no-show behavior in a sports environment. Analyzing individual behavioral responses of 13,911 season ticket holders of a German football team, we conduct an experimental exploration of the potential for using reminders with reward opportunities in a sporting setting. According to the results of our large-scale experiment, reminders only have a short-term effect that operates most effectively through a monetary gift reward with no persistent behavioral change in subsequent games. As such, replicating and extending previous research findings in alternative environments is vital for avoiding premature assumptions about the potential effectiveness of otherwise already well-established measures.

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利用提醒和奖励机会减少观众的缺席行为

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来源期刊

Journal of Business Research BUSINESS-

CiteScore

20.30

自引率

10.60%

发文量

956

期刊介绍： The Journal of Business Research aims to publish research that is rigorous, relevant, and potentially impactful. It examines a wide variety of business decision contexts, processes, and activities, developing insights that are meaningful for theory, practice, and/or society at large. The research is intended to generate meaningful debates in academia and practice, that are thought provoking and have the potential to make a difference to conceptual thinking and/or practice. The Journal is published for a broad range of stakeholders, including scholars, researchers, executives, and policy makers. It aids the application of its research to practical situations and theoretical findings to the reality of the business world as well as to society. The Journal is abstracted and indexed in several databases, including Social Sciences Citation Index, ANBAR, Current Contents, Management Contents, Management Literature in Brief, PsycINFO, Information Service, RePEc, Academic Journal Guide, ABI/Inform, INSPEC, etc.