Abhinav Sharma , Seunghun Shin , Juan Luis Nicolau , Sangwon Park
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引用次数: 0
Abstract
Adopting an approach grounded in prospect theory, this article tests the principles of loss aversion and diminishing marginal sensitivity in hotel review sentiment. While prospect theory has been extensively tested in other areas, its application to review sentiment is novel, thereby extending our understanding of how hotel guests perceive and evaluate their service experiences. Simultaneously, this study examines whether the predictions of prospect theory hold to the same extent in post-Covid-19 reviews as they do in pre-Covid-19 reviews. The analysis is conducted on a sample of 416,756 reviews from 375 hotels in 14 European cities posted between 2000 and 2022. The findings show that a significant level of loss aversion and diminishing sensitivity characterizes reviews from both the pre-pandemic as well as post-pandemic periods. However, the effect of loss aversion becomes even more accentuated after Covid-19, with a gradual return to pre-pandemic levels.
期刊介绍:
The International Journal of Hospitality Management serves as a platform for discussing significant trends and advancements in various disciplines related to the hospitality industry. The publication covers a wide range of topics, including human resources management, consumer behavior and marketing, business forecasting and applied economics, operational management, strategic management, financial management, planning and design, information technology and e-commerce, training and development, technological developments, and national and international legislation.
In addition to covering these topics, the journal features research papers, state-of-the-art reviews, and analyses of business practices within the hospitality industry. It aims to provide readers with valuable insights and knowledge in order to advance research and improve practices in the field.
The journal is also indexed and abstracted in various databases, including the Journal of Travel Research, PIRA, Academic Journal Guide, Documentation Touristique, Leisure, Recreation and Tourism Abstracts, Lodging and Restaurant Index, Scopus, CIRET, and the Social Sciences Citation Index. This ensures that the journal's content is widely accessible and discoverable by researchers and practitioners in the hospitality field.