Harnessing the power of awe: Reducing plate waste in restaurants for sustainable dining

IF 9.9 1区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

International Journal of Hospitality Management Pub Date : 2025-03-25 DOI:10.1016/j.ijhm.2025.104178

Xin Xue , Chao Zhang , Yaoqi Li

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引用次数: 0

Abstract

Plate waste constitutes a pressing challenge to sustainable hospitality. Recent studies suggest that emotion-based interventions effectively promote food conservation among customers. Through a randomized field experiment and two scenario-based experiments, this study demonstrates that awe reduces plate waste among restaurant customers. The findings show that evoking awe significantly decreases guests’ actual plate waste at breakfast buffets. The awe effect on plate waste reduction intentions operates through the serial mediators of small self and connectedness to nature. Moreover, causal-chain evidence highlights the essential role of connectedness to nature in this process. When awe is evoked by man-made wonders, where connectedness to nature is minimal, the awe effect on plate waste reduction intentions diminished. These findings contribute to sustainable hospitality management by demonstrating how awe as an emotion-based intervention can guide restaurant guests toward sustainable dining and offering practical implications for its implementation.

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来源期刊

International Journal of Hospitality Management HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

21.20

自引率

9.40%

发文量

218

审稿时长

85 days

期刊介绍： The International Journal of Hospitality Management serves as a platform for discussing significant trends and advancements in various disciplines related to the hospitality industry. The publication covers a wide range of topics, including human resources management, consumer behavior and marketing, business forecasting and applied economics, operational management, strategic management, financial management, planning and design, information technology and e-commerce, training and development, technological developments, and national and international legislation. In addition to covering these topics, the journal features research papers, state-of-the-art reviews, and analyses of business practices within the hospitality industry. It aims to provide readers with valuable insights and knowledge in order to advance research and improve practices in the field. The journal is also indexed and abstracted in various databases, including the Journal of Travel Research, PIRA, Academic Journal Guide, Documentation Touristique, Leisure, Recreation and Tourism Abstracts, Lodging and Restaurant Index, Scopus, CIRET, and the Social Sciences Citation Index. This ensures that the journal's content is widely accessible and discoverable by researchers and practitioners in the hospitality field.