If colors have gender: Color-gender stereotype and the impact on impression evaluation and interpersonal interaction.

IF 1.9 4区 心理学 Q2 PSYCHOLOGY, MULTIDISCIPLINARY
Chenyu Wang, Chengquan Zhu, Bin Zuo
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引用次数: 0

Abstract

There are gender-related associations in people's perceptions and judgment of color. This study verified the existence of more diverse gendered colors in the Chinese cultural context (pre-study). Furthermore, individuals hold color-gender stereotypes at both implicit and explicit levels. In explicit measurements, individuals generally believe that colors with male labels have more masculine qualities, while colors with female labels have more feminine qualities (Study 1). In implicit measurement, participants' response times for target lexical categorization and judgments increased significantly when lexical gender did not match the color gender in the Stroop Task (Study 2). In addition, color-gender stereotypes influence people's decisions and judgments in impression evaluation and interpersonal interactions. In impression evaluation, when presented with the target person using a color that is inconsistent with the existing gender stereotype, the original impression of the subject on the difference between warmth and competence is weakened (study 3). In interpersonal interaction, individuals tend to show higher negative social attractiveness evaluation and avoidance tendency in choices of friend-making when the target person uses a color that is inconsistent with the existing color-gender stereotype (study 4). Finally, the study extends the boundaries of the negative effect of color-gender stereotype inconsistency, with individuals evaluating the social attractiveness of color-gender stereotype inconsistent group significantly higher than that of color-gender stereotype inconsistent individual (Study 5).

如果颜色有性别:颜色-性别刻板印象及其对印象评价和人际交往的影响。
人们对颜色的感知和判断存在着与性别相关的关联。本研究验证了在中国文化背景下存在着更加多样化的性别色彩(预研究)。此外,个体在内隐和外显两个层面上都持有肤色-性别刻板印象。在显式测量中,个体普遍认为具有男性标签的颜色具有更多的男性特质,而具有女性标签的颜色具有更多的女性特质(研究1)。在内隐测量中,当词汇性别与Stroop任务中的颜色性别不匹配时,受试者对目标词汇分类和判断的反应时间显著增加(研究2)。肤色-性别刻板印象影响人们在印象评价和人际交往中的决策和判断。在印象评价中,当被试使用与已有的性别刻板印象不一致的颜色呈现在被试面前时,被试对温暖和能力差异的原始印象被削弱(研究3)。当目标人使用与已有的肤色-性别刻板印象不一致的颜色时,个体在交友选择中倾向于表现出更高的负面社会吸引力评价和回避倾向(研究4)。最后,本研究扩展了肤色-性别刻板印象不一致的负面影响的边界。肤色-性别刻板印象不一致组的社会吸引力评价显著高于肤色-性别刻板印象不一致组(研究5)。
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来源期刊
Journal of General Psychology
Journal of General Psychology PSYCHOLOGY, MULTIDISCIPLINARY-
CiteScore
5.20
自引率
4.00%
发文量
10
期刊介绍: The Journal of General Psychology publishes human and animal research reflecting various methodological approaches in all areas of experimental psychology. It covers traditional topics such as physiological and comparative psychology, sensation, perception, learning, and motivation, as well as more diverse topics such as cognition, memory, language, aging, and substance abuse, or mathematical, statistical, methodological, and other theoretical investigations. The journal especially features studies that establish functional relationships, involve a series of integrated experiments, or contribute to the development of new theoretical insights or practical applications.
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