Enhancing Sustainable Rural Tourism Through Memorable Experiences: A Means-End Chain Analysis

IF 4.1 3区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

International Journal of Tourism Research Pub Date : 2025-03-23 DOI:10.1002/jtr.2800

Zahra Soleymani, Hamdollah Sojasi Qeidari, Hamid Shayan, Siamak Seyfi, Tan Vo-Thanh

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Abstract

The preservation of natural and cultural assets in rural destinations, while providing memorable experiences to tourists, has become a crucial concern for policymakers and destination management organizations. This study employed a means-end chain (MEC) approach to explore how tourists' memorable experiences align with the core principles of sustainable tourism development in rural destinations. The analysis of the collected data from multiple cases in a developing country context identified 11 MECs, 17 attributes, 16 consequences, and 10 values. These findings shed light on the factors that drive tourists' experiences and emphasize the significance of integrating sustainable practices to enhance tourists' overall experiences while preserving the authentic charm and integrity of rural destinations. The findings also offer practical implications for destination managers to enhance tourists' experiences while supporting the long-term sustainability of rural areas.

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来源期刊

International Journal of Tourism Research HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

9.00

自引率

4.30%

发文量

期刊介绍： International Journal of Tourism Research promotes and enhances research developments in the field of tourism. The journal provides an international platform for debate and dissemination of research findings whilst also facilitating the discussion of new research areas and techniques. IJTR continues to add a vibrant and exciting channel for those interested in tourism and hospitality research developments. The scope of the journal is international and welcomes research that makes original contributions to theories and methodologies. It continues to publish high quality research papers in any area of tourism, including empirical papers on tourism issues. The journal welcomes submissions based upon both primary research and reviews including papers in areas that may not directly be tourism based but concern a topic that is of interest to researchers in the field of tourism, such as economics, marketing, sociology and statistics. All papers are subject to strict double-blind (or triple-blind) peer review by the international research community.