The nudging effect of emojis in environmental tip options

IF 9.9 1区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

International Journal of Hospitality Management Pub Date : 2025-03-25 DOI:10.1016/j.ijhm.2025.104190

Huili Yan , Chenxin Shen , Yuzhi Wei , Hao Xiong

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引用次数: 0

Abstract

Intervening in customer green behaviors is an important strategy for restaurants and hotels committed to environmental practices. Recent research has shifted from traditional interventions to nudging strategies. Emojis, as a visual language capable of conveying emotions or semantics, are highly popular on social media. However, current studies have scarcely addressed whether emojis can serve as a nudging strategy to enhance consumers’ green behavior. Based on this, our research investigates the nudging role of emojis in restaurant environmental messages through the visual priming effect. The study found through three experiments that: (1) emojis in restaurant environmental tip options significantly increase customers’ green behavior intentions; (2) feelings of elevation and guilt mediate this effect; (3) the importance of environmental values significantly moderates the impact. This research contributes to the literature on emojis and green behaviors, offering practical insights for the hospitality industry’s environmental practices.

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来源期刊

International Journal of Hospitality Management HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

21.20

自引率

9.40%

发文量

218

审稿时长

85 days

期刊介绍： The International Journal of Hospitality Management serves as a platform for discussing significant trends and advancements in various disciplines related to the hospitality industry. The publication covers a wide range of topics, including human resources management, consumer behavior and marketing, business forecasting and applied economics, operational management, strategic management, financial management, planning and design, information technology and e-commerce, training and development, technological developments, and national and international legislation. In addition to covering these topics, the journal features research papers, state-of-the-art reviews, and analyses of business practices within the hospitality industry. It aims to provide readers with valuable insights and knowledge in order to advance research and improve practices in the field. The journal is also indexed and abstracted in various databases, including the Journal of Travel Research, PIRA, Academic Journal Guide, Documentation Touristique, Leisure, Recreation and Tourism Abstracts, Lodging and Restaurant Index, Scopus, CIRET, and the Social Sciences Citation Index. This ensures that the journal's content is widely accessible and discoverable by researchers and practitioners in the hospitality field.