Examining pro-environmental behavior through green human resource management and green innovation moderating role of environmental strategy

IF 5.5 Q1 MANAGEMENT

Asia Pacific Management Review Pub Date : 2025-03-01 DOI:10.1016/j.apmrv.2024.100345

Jorge Alberto Esponda Perez , Sergio Mario Galindo , Mahnoor Farooq , Sarmad Ejaz , Sana Ahmed , Faisal Ejaz

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引用次数: 0

Abstract

Numerous studies have established a strong relationship between green human resource management (GHRM) and pro-environmental behaviour (PEB). This research explores how green innovation (GI) and environmental strategy (ESTR) can enhance the relationship between GHRM and PEB, specifically within the automobile sector of emerging economies. To check the impact of mediator GI and the moderation mechanism of ESTR in the suggested model, we gathered data from the Pakistan automobile sector using convenience sampling and analysed it through structural equation modelling. Our data collection process received 306 responses out of 344 employees, representing an impressive 88% response rate. The results indicate that GHRM plays a pivotal role in shaping PEB. GI also plays a mediating role in the relationship between GHRM and PEB. Moreover, ESTR moderates the relationship between GI and PEB. The present study's findings emphasise that the presence and effective implementation of GHRM practices are positively correlated with employees' PEB. When companies actively encourage their workforce to GI to improve the environment, employees are more likely to adopt green behaviours such as PEBs. Our research highlights the potential role of GI and ESTR in helping to promote PEB. When companies adopt GI and comprehensive ESTRs in response to GHRM practices, they signal a commitment to environmental sustainability, which can inspire employees to align their behaviours with these values. The limitations and future directions that need to be addressed are given.

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来源期刊

Asia Pacific Management Review MANAGEMENT-

CiteScore

8.00

自引率

4.50%

发文量

期刊介绍： Asia Pacific Management Review (APMR), peer-reviewed and published quarterly, pursues to publish original and high quality research articles and notes that contribute to build empirical and theoretical understanding for concerning strategy and management aspects in business and activities. Meanwhile, we also seek to publish short communications and opinions addressing issues of current concern to managers in regards to within and between the Asia-Pacific region. The covered domains but not limited to, such as accounting, finance, marketing, decision analysis and operation management, human resource management, information management, international business management, logistic and supply chain management, quantitative and research methods, strategic and business management, and tourism management, are suitable for publication in the APMR.