The state of country-of-origin research: A bibliometric review of trends and future

IF 5.5 Q1 MANAGEMENT

Asia Pacific Management Review Pub Date : 2025-03-01 DOI:10.1016/j.apmrv.2024.12.001

Shashi Yadav (– Research Scholar), Kanishk Koushik (– Research Scholar), Nawal Kishor (– Professor)

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引用次数: 0

Abstract

The paper conducts a bibliometric analysis of the country of origin (COO) using 590 Scopus indexed articles of the past 30 years. The Trend analysis highlights 2023 as the most contributing year, along with growing trend since 1994, reflecting the concept's increasing significance. The citation analysis points out that the most prolific author is Diamantopoulos A. (1810 citations), the institution is Tilburg University Netherlands (1027 citations), and the country is the United States (10627 citations). Likewise, the most influential journal is International Marketing Review (4285 citations) and the article is “A Review and Meta-Analysis of Country-of-Origin Research” (1027 citations). The co-citation analysis revealed the multidimensionality of COO along its diverse effects and ethnocentrism as its knowledge foundation. Eight thematic clusters are discovered via bibliographic coupling, namely, dimensions of COO and consumer perception, product attribute, brand image, emerging and developed economies, ethnocentrism, and variations in COO and its impact. At last, co-occurrence analysis revealed consumer behaviour and international marketing (1993–2003), brand and brand image (2004–2013), and ethnocentrism (2014–2024) as the major keywords. The findings revealed that favourable COO perceptions can influence firms' international segmentation and positioning strategies. These perceptions also affect company performance and can be leveraged by governments to attract foreign investments, promote exports, and negotiate trade agreements. Future research could explore the impact of e-commerce, social media influence, sustainability mandates, and corporate social responsibility on COO influence. Additionally, a multi-level approach, incorporating both consumer (demand) and firm (supply) perspectives, is essential to understand how COO influences firm's different strategies.

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原产国研究现状：对趋势和未来的文献计量学回顾

本文利用过去30年的590篇Scopus索引文章对原产国（COO）进行了文献计量分析。趋势分析强调2023年是贡献最大的一年，并且自1994年以来呈增长趋势，反映了这一概念越来越重要。引用分析指出，最多产的作者是Diamantopoulos A.（1810次引用），机构是荷兰蒂尔堡大学（1027次引用），国家是美国（10627次引用）。同样，最具影响力的期刊是《国际营销评论》（4285次引用），文章是《原产国研究的综述和荟萃分析》（1027次引用）。共被引分析揭示了COO的多维性及其多样性效应，并以民族中心主义为知识基础。通过文献耦合发现了8个主题集群，分别是：COO与消费者感知维度、产品属性维度、品牌形象维度、新兴经济体与发达经济体维度、民族中心主义维度、COO变化及其影响维度。最后，共现分析显示，消费者行为与国际营销（1993-2003）、品牌与品牌形象（2004-2013）、民族中心主义（2014-2024）是主要关键词。研究结果表明，良好的首席运营官观念可以影响公司的国际细分和定位策略。这些观念也会影响公司业绩，政府可以利用这些观念来吸引外国投资、促进出口和谈判贸易协定。未来的研究可以探讨电子商务、社交媒体影响力、可持续发展任务和企业社会责任对首席运营官影响力的影响。此外，结合消费者（需求）和公司（供应）观点的多层次方法对于理解首席运营官如何影响公司的不同战略至关重要。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Asia Pacific Management Review MANAGEMENT-

CiteScore

8.00

自引率

4.50%

发文量

期刊介绍： Asia Pacific Management Review (APMR), peer-reviewed and published quarterly, pursues to publish original and high quality research articles and notes that contribute to build empirical and theoretical understanding for concerning strategy and management aspects in business and activities. Meanwhile, we also seek to publish short communications and opinions addressing issues of current concern to managers in regards to within and between the Asia-Pacific region. The covered domains but not limited to, such as accounting, finance, marketing, decision analysis and operation management, human resource management, information management, international business management, logistic and supply chain management, quantitative and research methods, strategic and business management, and tourism management, are suitable for publication in the APMR.